Threads is booming with 400M+ monthly active users and growing fast! People spend 35% more time on the platform this year, and 3 of 4 users follow at least one business. If you’re not on Threads yet, now's the time to jump in! Insider tips to grow on Threads: 👉 Post daily (or more): Frequency fuels impressions. Accounts posting at least once a day consistently earn higher reach and engagement. 👉 Reply & Join conversations: Replies drive nearly half of views on Threads. Jump into other people’s posts and leave thoughtful comments. 👉 Spark opinionated posts: Original, opinionated content, even a little brutal, invites debate and shares. Pro tip: End with a question or hot take. 👉 Mix text with media: Always include text, even when posting photos or video. Posts that combine text + media consistently outperform any other format. 👉 Ride the culture wave: Join trending conversations and pop culture on Threads. Add Topic tags, keep it natural, avoid all-caps, and skip the hypey CTAs. Threads rewards those who show up, speak up, and invite dialogue. Our advice? Treat it less like a feed and more like a live, ongoing group chat.