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Owned by Dallin

High Ground: Roofing Sales

12 members • Free

The #1 Roofing Sales Coach on Skool! High Ground isn’t theory, it’s not recycled advice. It’s your next level in sales. It’s what actually works.

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26 contributions to High Ground: Roofing Sales
🚨 Do the job RIGHT 🚨
A job I have running this morning: Crucial metals and components are missing along this wall junction underneath the window trim. Somehow the siding goes past the roof deck? Lol Seems this is an addition but the owner of the home built the house and there were no change orders to the build. Especially after the fact 😂 This area should’ve been done the right way 23 years ago when the home was built. The value is in your team! We made a gameplan and added revisions that should’ve been there the entire time. No additional cost to the home owner. Leave someone’s home better than you found it. Do the right thing even when no one’s watching. Always improve! YOUR CLIENTS ARE DEPENDING ON YOU. Educate your home owner during the process. Walk them outside and show them the areas, even if it’s via photos. 1. YOU'RE THE EXPERT- you do this process daily. 2. The home owner does this every 10-20 years depending on the weather exposure of the area. The process is incredibly unfamiliar and the jargon is overwhelming. Never demean your client- EDUCATE. My home owner was stoked about the news, because as a team we already had a solution. Not only that, but this portion of the roof will finally be up to code (not sure how the roof permit closed when it was built) Be the trustworthy expert in all scenarios. Educate the home owner to your level of understanding and then Execute. Execute SO WELL that you’re the only person they think of when it comes to your trade. Roofing sales isn’t just signing contracts- you need to be EDUCATED on what you’re SELLING. 👏🏽 EDUCATE, EDUCATE, EDUCATE
🚨 Do the job RIGHT 🚨
1 like • Apr 8
@Kody Christian thanks man!! you ever seen Apocolypto? 😂
0 likes • 23d
@David Hickin I tell my clients from the dig that I’m not going to be their cheapest option- I won’t race to the bottom. As with you and your team, you know the quality you bring to the table. I’ll never be the lowest bid and I’ll never be the highest- but my proposal will offer the greatest amount of value for my client. Few questions for you: 1. Are you competing to the bottom in a retail/insurance market? 2. Are these races to the bottom with hot referrals or cold leads?
No damage = Referrals!?!
You’re the trusted referral You get on the roof hoping it’s a slam dunk It’s not There’s no damage to the shingles Nothing on the caps but 1-2 bruises No hits on any soft metals You’re the ONE person to say “There’s no damage- all is well.” Your referrals will EXPLODE from the mouth of this home owner You’re not just “selling” You need to be a trusted advisor High ground or bust
1 like • 23d
@Kody Christian most people walking into a shop expect to be financially bled dry by the “problem” another shop told them they had. Even as an educated consumer, we can still be taken for a ride. We can create valor in our opportunities to display our integrity. How we do one thing is how we do everything. Great example! 👏🏽👏🏽 let your work speak for itself!!
Sales Managers 🗣️
What’s your go-to incentive to get your team motivated?
1
0
Are you winning, son?
What metrics are you measuring each week to determine your output of success?
1 like • 23d
@Kody Christian such a great great insight. He must have been inspired! 😉🫶🏽
Door Knocking?!
Stand out If you don’t make an impact You’re just another door knocker Another neighborhood canvasser Another out of state storm chaser no one wants there BUILD A NAME FOF YOURSELF When you randomly knock on someone’s door Thinking you’ve got a deal without even getting on the roof And you leave feeling good about yourself? You shake hands a leave Guess who the home owner calls when they close the door with you? It’s not their momma It’s ME. I walk away with a deal, and you keep knocking doors I don’t EVER knock doors You know who drives my business the way I’ve built it? DOOR KNOCKERS FOR OTHER COMPANIES I’ll teach you how to do the same ⚡️ Or you’ll stay on the ground While I’m on the high ground Hello there.
Door Knocking?!
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Dallin Johnson
3
12points to level up
@dallin-johnson-5183
$3M in revenue for 2025. Solo Rep, 8 year roofing industry expert. No theories, no recycled advice. Real business built from ground zero. Hello there.

Active 15d ago
Joined Jan 29, 2026
ENFJ
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