On Sunday's call, I'll go over how to get clients. I've been in marketing for 25 years, leading it for Transamerica, American Humane Association, Ogilvy, Camping World and now I'm the Vice Presidenet of Marketing at Techstars (an accelerator for startups). AND I've taught this to many of entrepreneurs at General Assembly and now in my own business at CMO Growth Guide. TOFU is part of the lead generation funnel. We'll go over this a bit and why it matters to you. See you Sunday!

Who else built their business because their job sucked?

Getting ready for Sunday's lead generation training call. Make sure you click under "Calendar" and add the call to your own calendar! A lead is a person you can contact. That’s all. If you have folks on your email list, those are leads. If you get contact information from an event or folks you've met in person, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads. BUT!!! ...Leads alone aren’t enough. I want you to have engaged leads: people who show interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead. If someone follows you on social media and you can contact them, that is an engaged lead. If people reply to your email campaign, they are engaged leads. The leads showing interest are the leads that matter. We'll go over more on our call on Sunday! Let me know in the comments if you can make it!

Just popping in to say hi. Our first free call will be at the end of June. Stay tuned!

In the past, when someone came on our email list, we would send a 3-5 part email series. What marketers used to recommend. Lately, lots of research shows that people need longer and more emails because of all the noise! So we now recommend a 10-14 part email series. I’m about to launch my LinkedIn course and I’m testing out an 11 part email series now.