Most people hear “sustainability” and think compliance or PR. But in today’s business reality, volatile costs, supply chain shocks, fast tech change, and climate pressures, sustainability is a leadership decision. Why it matters (in plain business terms): When sustainability is embedded into strategy, it creates real advantage: - Resilience: fewer surprises from regulation, suppliers, and reputation risks - Innovation: better products + processes when you redesign waste and resources - Trust: customers and employees increasingly choose ethical businesses - Long-term value: ESG performance is now influencing partnerships and capital Quick case example (proof it works): Serving Our Superheroes (UK) repurposed recycled textiles into essential items and diverted toiletries from landfill to hospitals. Small organisation. Big leadership. Real impact. ✅ This Week’s Action: “Sustainable Advantage One-Pager” (30 mins). Post your answers in the comments: A) One risk to reduce (regulation, supplier, energy cost, reputation)B) One waste to remove (scrap, rework, returns, excess packaging)C) One redesign to test (reuse, simplify, repurpose)D) One metric to track (waste, returns, energy, cost, CO₂ estimate)E) One leadership habit (weekly check-in + accountability) Comment your A–E below and I’ll reply with feedback + your best next-step move for next week. — Dr Cyprian. Sustainable Business Strategy School.

Welcome to Sustainable Business Strategy School – a community for working professionals and Christian entrepreneurs who want practical, DBA‑level business skills without going back to university. Here is how to get the most from this community: - 1. Watch the 2‑minute Intro Video. - Get a quick overview of who this is for, how the school works, and what to do next. - 2. Introduce Yourself. - Comment below with: - Your name and where you are based - What you do (job or business) - Your biggest business or career goal for the next 12 months. - One area you most want to improve (strategy, marketing, finance, leadership, operations, data, etc.) - 3. Explore the Courses. - Go to the Classroom tab and start with the “Start Here – Strategic Foundations” mini‑course. This will give you a simple, DBA‑inspired framework to clarify your vision and priorities. - 4. Participate Each Week. - Every week you will see: - Sustainable business news and insights posts - Strategy Lab sessions and implementation prompts - Opportunities for Q&A and feedback on your plans. This is a faith‑friendly, action‑focused space. Bring your questions, share your wins, and use what you learn to build sustainable businesses and careers that honour your values and create long‑term impact. Comment “Done” once you have watched the intro video and introduced yourself.