Hello, When we work in marketing, sometimes we work with precision, and other times we work creatively. For example, we work rigorously when we talk about our values, our policies, terms and conditions, pricing offers, or budget calculations. But we also work creatively when we come up with campaign names, write marketing copy, look for ways to differentiate our content from competitors, or create marketing materials. When we do this with AI, we face a temperature problem. I'm not referring to the temperature outside, but to the temperature of the AI model we're working with. Temperature is the level of rigor or creativity with which an AI model responds. It is a technical parameter set by the provider (Anthropic, OpenAI, Google), typically somewhere around 0.7–1 on a scale from 0 to 2—that is, somewhere in the middle. In other words, neither too creative nor too rigorous. If we're using a chat interface, we usually don't have the option to adjust this parameter because the provider doesn't expose it as a configurable setting. However, when using an API to connect an application and a database to the model, this parameter can be set. That's valuable, but it's generally intended for advanced users. A second, much simpler approach is to try to express the desired temperature in the prompt itself. This won't actually change the parameter, but it can influence the model's behavior in the desired direction. For example, if I want a legal recommendation, I prefer to ask for it "at a temperature of 0.2." If I want a social media post, I ask for it "at a temperature of 1.5." The results can be remarkable. I'm attaching two screenshots where I experimented with ChatGPT using the same model and the exact same prompt. @Olivia Angelescu and @Ada Munteanu , I'm curious whether you've found a solution for this, whether you've experimented with it yourselves, and whether, when working with prompts and AI applications, you think it's worth paying attention to temperature as well.

I'm so glad you're all here! This is a space for experts and solo business owners on the journey to building a complete AI-powered marketing department: one that runs without you being the bottleneck every single day. Here's how to get started: 👉 Step 1: Introduce yourself below: tell us who you are, where are you from, what you do, and what is your favorite AI platform or tool. BONUS POINTS for sharing a picture of your workspace! We want to see all that messy clutter on your desk, do not hide it! 😊 👉 Step 2: Head to the Classroom and start The Strategy Foundation module -> five free SUPER IMPORTANT lessons, five concrete deliverables, the groundwork everything else is built on 👉 Step 3: Explore the community: check out AI Tools + Resources, ask questions, share your wins, however small I'll go first. I'm Olivia Angelescu. I've spent 20 years in marketing, sales, and business and I've watched too many brilliant experts stay invisible because they had no system behind them. Not because they lacked talent. Because they lacked infrastructure. Heck, I was one of them! I built an entire methodology and community first in a smaller, local market - proved it worked - and now I'm rebuilding it here, for the English-speaking market. I'm not "teaching" from a comfortable distance. I'm doing exactly what you're doing, right alongside you. What I'm building here is bigger than a community. It's a movement of experts who refused to become a statistic: the 35% who made it because they built the (unsexy) systems that most people skip. That starts with strategy. Then we build the rest together. Can't wait to see what you build here. Olivia Founder, AI Entrepreneur Institute P.S. You'll find my workspace image in the first comment below! 😂