Most clients want it all. They want their project completed fast, for a cheap and with high quality. But that's just not how it works. In reality, they can only pick two of those three and whichever two they choose, the third one will always take the hit. Fast + High Quality -> not cheap High Quality + Cheap -> not fast Fast + Cheap -> not high quality In the Classroom under Tips, Tools & Tactics, I just uploaded a new lesson where I break down the Priority Triangle. It is a simple tool you can use in your very next client conversation to: - Set realistic expectations early - Reduce decision overwhelm (yours and the client's) - Win more of the right projects (and stop losing sleep over the wrong ones) - Spot competitors making promises that are too good to be true I walk you through a real engineering example (a farmer, two paddocks, and a bridge ) so you can see exactly how to put it into practice. Check it out!