The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1
Episode 29 - The Social Media Optional Practice - Part 1 is NOW AVAILABLE! Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In todayās episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible ā but often more profitable. Weāll talk about: - The hidden costs of creating endless reels and chasing algorithm changes - Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you - The difference between intent-based searching (Google) and scroll-based searching (social media) - How to build a marketing funnel that works for your unique strengths ā whether thatās podcasting, writing, or referral networks If youāve ever thought, āI donāt enjoy creating content⦠there has to be another way,ā this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time. š Stay tuned for part two with Dr. Lauren, where weāll share alternative strategies and perspectives on building a social media optional business.