Keyword Ranking Expectations and Competitor Leapfrogging
Hi everyone, Iām currently using the Page Optimization tool in Moz Pro to optimize our website for specific keywords. Our optimization scores are looking good, especially since weāve carefully crafted these pages with the correct search intent/keyword focus in mind. However, our site is still relatively new and doesnāt have a lot of backlinks yet. Weāre competing for some pretty tough keywords. Given that our page optimization/paired keyword score is solid in Moz Pro, we could just wait and see if our rankings improve over time. But Iām wondering if thereās a tool that can analyze the top SERP results for these keywords, providing insights into metrics like Domain Authority, Page Authority, and the number of backlinks each competitor has. And insights into the backlink strength. Essentially, I want to understand the gap between us and those currently ranking at the top. What would be the easiest way to gather this information? Should I focus on analyzing the top results (e.g., positions 1-10), or would it be helpful to also look at the rankings around our current position (e.g., positions 40-50) to see what it might take to leapfrog them? Any advice or tool recommendations would be greatly appreciated!