THE SHIFT What’s the one key thing that took you from making newbie money to making a living money? - I was one of the lucky ones who hit the right combination of market timing with the right book out of the gate. (And I had help from my sister who was already a published, full-time author.) I would say one of the things that helped by quick start was rapid-releasing the first three books in a series and having very tight branding, to-market covers, and good blurbs. I was also publishing in a hot genre (MM romance) that had high demand and not too-high supply yet. Writing in series helped a ton since each release bumped all the other books, too. Can you nail the moment, or define it, when that moment of change happened, whether it be an internal or an external moment. And if yes, what exactly switched? - One thing that helped me with a mindset shift was going to Romance Author Mastermind and hearing a presentation about Six Figure Thinking. It included the idea of treating your author business like a business which means showing up even when you’re not feeling it. Sometimes I think of myself as a trash collector who has to show up and collect trash even when they’re in a bad mood, or have a challenging family situation at home, etc. This is my full-time job now so I don’t get to nope out of work because I’m not feeling it. My mortgage lender is still going to expect that payment next month whether I’m feeling it or not. This isn’t the case for every author, of course, but it is for me. And it helps me show up and keep plugging away. THE STRATEGY What strategy got you where you are now? (Hard work is obvious) - Consistency, treating it like a full-time job, staying in one lane (clear brand promise), building a platform of followers. My best advice for building a platform is to use reader magnets and bonus story offers in backmatter to capture your readers in their hottest-for-you moment and convert them to newsletter subscribers. Building a robust newsletter is the single most powerful marketing activity you can do to help you sell future books.

The reason I was so excited to start this community is because when I look back on my journey, I notice how I shifted my identity to receive what I want. And the fastest way to change your identity is to join a tribe--and guess what? Right now you're in a tribe of authors who are focused on marketing their books, who support each other, celebrate each others success and having a ton of fun doing it. WIN! So thanks for being here and making this community so awesome and fun. I owe so much to all my author friends who challenge me and hold me to higher standards, either by modeling them or reminding me to advertise my new release and update my covers (Tara and Stasia, I'm looking at you). I love authors so much, but I notice a lot of author groups are full of posts about what's wrong with Amazon. It's okay to notice what's not working, but then I want to move on from dwelling in the energy of the problem to dwell in the energy of the solution--or at least wondering what's possible. I hope you will use some of the meditations in here to think about what's possible. Even if you don't, I know the whole tribe will be shifting your believes automatically! I'll be posting some "How I did it" interviews with 7 figure authors over the next few days to inspire us. Thanks again for being here...hugs and welcome to bootcamp! <3 Lee

If you're on the premium level, you should see all the dates on the calendar! If you are only in the community, you can upgrade by clicking purchase on the full Book Marketing bootcamp in the classroom. Make sure you go through the mini bootcamp first! it's included in your membership. Use those classes to grow your income--the rest of the bootcamp will be there when you need. :) Tomorrow: Golden Angel on Money Matters for Authors Tuesday: Golden Angel on Author Budget Wednesday: Work sprints with moi--we'll focus on our marketing plan and getting a solid sales funnel-- and The Click Problem: Writing Emails That Actually Drive Sales with Holly Darling Thursday Work sprints with moi and Newsletter Strategies with Tammi Labreque Friday: Ad walkthrough and sprint with Stasia Black, then ads Q/A with Malorie Cooper of the writing wives! Bring all your ad questions, please. :D Let me know if you have any questions. 🌈💃🦄📚

An author who I consider rather successful told me this morning that when she (her assistant, actually) sends out her newsletter, a few days later they'll send the exact newsletter out again to everyone who didn't open it the first time. They just change the subject line. She said that 30-65% of the people who didn't open the newsletter the first time will open it the second time. I thought that was wild! Has anyone here done this? Did/do you see similar results? I was thinking about trying it.

listen to THIS do it 30 days in a row and let me know what happens :D