I'm starting to see it in the feed. People, including big names, are getting locked out of their Meta accounts completely, without explanation. I think they've deployed AI, and it's overzealous about its policing. But the damage in some cases is likely to be permanent. I don't really have a lesson here, more just a realization: I think, in the AI age, overreliance on digital marketing will be a TREMENDOUS risk This is something worth thinking about, and it's also something that we could pioneer -- "back-to-basics" marketing that makes your business antifragile in the AI age.

Twice now, I've received a violation for basically no reason on Meta stating: "Our technology noticed violations, and our technology took action." There's not even a human in the loop. I think that, in my case, it's the fact I'm connected to so many businesses, and I work from several devices. But still, this is becoming a really common issue for me, and likely for others. I know LI is getting strict about TOS enforcement and is banning a lot of people who use automation tools and plugins Social media reliance is getting riskier each day; I think that the only "safe" channel in the future will be phone numbers and addresses (we're going back to 1980, folks) I'm trying to mentally prepare for this and strategize around it

Saw something on LI I want to try: a dedicated page on websites that speaks directly to AI. I've attached a screencap of the post that inspired this, and I'll paste some examples: - https://wynter.com/ai-info-page - https://img.ly/ai-info - https://redsclean.pro/#ai No idea if this will help, but it can't hurt

Going to try offering a $50 "Dryer Fire Prevention Checkup" and see if it helps get more deliberators to bring me out. I'm pairing it with more direct-to-camera education content These are two creatives I've added to the funnel today

I get Google reviews from ~1 in 5 customers for RDVC. Here's how: -- WHAT I DO - I run a subdomain straight to the Google form - I run a QR code straight to the Google form - I print the short URL and the QR code on a physical card that I physically put in each customer's hand as my final touch point - I commit fully to operational excellence so that I don't have to be afraid of what customers might say when I make it SO easy to leave a review; all my feedback so far is 5-stars -- STUFF I DON'T DO - I don't gate reviews with a fancy automation; that's illegal - I don't spam people with a transactional text / email sequence as their final touch point -- BENEFITS - 137 5-star reviews from ~660 jobs in my first 10 months of business - Review velocity pulls me near the top of Google maps most days across my whole territory - About as close to zero friction for the customer as possible - Automations can't break, since I don't use them - I print the cards on cardstock and cut them on my dining room table, so they're nearly zero cost -- This all came in handy when me and a few industry peers got attacked by fake reviews all in the span of a week. The reviews were copy-pasted from AI with phrasing in them indicating that they were fabricated, including one which began, almost verbatim, with: "Sure, here are 5 broadly applicable reviews about negative experiences with a dryer vent cleaner, which do not list a company name." Within hours, we all got contacted by an overseas "Reputation Management" company. I was able to contest the two that hit me by using my other reviews as evidence that the scenarios painted in the reviews (which implied I was a big company, thanks to their generic language) were fabricated, and Google took them down after an investigation.