The Promise Audit: How Good Is Your Word? Have you ever told someone, "I'll get back to you," and then completely forgotten about it? I think we've all done it at one time or another. Maybe someone asked you for information, needed your approval, or wanted you to look into something. You meant to follow through. But the day got busy. Something more urgent came up. Before you knew it, that conversation was forgotten. At least by you. The person waiting for your answer may still be waiting. That's what makes this worth thinking about. As leaders, we often measure our performance by the big things we accomplish. The projects we complete, the decisions we make, and the problems we solve. But the people around us also measure us by the little things we promise. "I'll call you tomorrow." "I'll take care of that." "Let me check, and I'll let you know." Those statements may seem insignificant when we make them. But to the person hearing them, they're commitments. And here's something I've learned. Your intentions don't build trust. Your follow through does. HERE'S YOUR LEADERSHIP CHALLENGE Before you call it a night, take five minutes and think about the past seven days. Who did you promise to call? What information did you agree to send? What decision did you say you would make? What problem did you promise to look into? Now ask yourself one simple question. Did I actually do what I said I would do? If you discover something you missed, don't wait until tomorrow to acknowledge it. Send the message. Make the call if it's appropriate. Or simply let that person know you haven't forgotten and give them a realistic time when they can expect an answer. If you cannot keep a commitment, say so. Silence doesn't make a broken promise disappear. Here's the part I really want you to think about. A promise that takes you five seconds to make could leave someone else waiting five days for you to keep it. You may have forgotten the conversation. They may have been judging your reliability ever since.