Got asked to shoot a new menu today… and it made me pause for a sec. What’s a job like this actually worth?” We all know it’s not just turning up and clicking a shutter. It’s the prep, the lighting, the styling, the hours in Lightroom, the whole vibe you’re crafting that literally decides how good the food looks, and how much the place sells. Some people charge pennies. Some charge rent money. So I’m curious… If a client asked you to shoot a full menu, what would you charge, and what’s your logic behind that number? Let’s hear it.