I'm part of another Skool community run by a guy who is a long-time marketer - He wrote something this morning I think is super valuable to everyone looking to create content on Substack ... The gist of what he said was to document your journey rather than create content about the topic... The difference is subtle but super important. One is about storytelling/sharing an adventure and inviting others to come along and the other is teaching/instruction mode. While both have their place, it's in the sharing of a journey that you build a tribe, in my opinion - what do you think?