When a “Great Deal” Isn’t Actually Great
A common mistake first-time buyers make is focusing only on the headline numbers. For example: Revenue: $1.4M SDE: $450K Price: $1.2M At first glance that looks attractive. But deeper analysis might reveal: • customer concentration risk • outdated equipment • unstable revenue patterns Numbers rarely tell the full story. When evaluating deals, always ask: “What must be true for these numbers to remain true after I own the business?”