Long-term Work Is Key In Branding
There are many people who, when starting a personal brand, focus directly on selling… They create a profile, replicate content from people who are already selling, and directly begin to share that with the audience they are creating... I've seen many people start like this and throw in the towel after a couple of months... What happens is that they saturate their audience, they repeat the same content that does not connect with people, then logically, people stopped watching them, and the few sales they had ended up... So what works for me and the people I work with or have in my network is that we focus on the long term... Visualize what your life would be like after sharing 1 year of content (at least), but put the effort into creating something genuine, not copying the same thing that others do... Do you know how many people offer me sales or business opportunities? And when I go to their profiles they don't have even 1 post with good communication towards their audience... The truth is that I don't understand what those types of people are up to... If you want to get into this game and create your brand, I recommend starting from the basics and constantly improving... Don't expect miracles in a short time... Crafting your form of communication takes time and that is the most important pillar of any brand on the market… Cheers, Charles