How did we end up here? Simple: the march of the mini-community, growing like a weed in the cracks of the internet pavement. I sometimes wonder if we're creating a skoolyard revolution or just have really low attention spans. Let's call it a bit of both. Blame TikTok or all the energy drinks, but small is the new big. You don’t need 10,000 chanting followers. You don’t need to invent a dance trend. Start with five folks, a half-baked idea, and a bit of cheek. Here’s what I’m noticing: people are quietly ditching the “massive launch” circus. They’re not chasing headlines. They’re skipping the fancy funnels and the £9,000 masterminds featuring word salads and spreadsheets. Instead, we’ve got humans connecting, with actual vibes, not just Wi-Fi. I started with a handful myself. Didn’t even clean my room before my first Zoom. Now, I keep bumping into people pulling four figures from micro-communities, almost by accident. No ad spend, nothing “crushing” or “scaling to the moon.” Just showing up, having a natter, sharing the wins and the cock-ups. Maybe this is the punk rock of the online world. Or maybe it’s just people sick of the same old guru tap dance. Either way, the movement’s spreading faster than my neighbour’s knotweed. Resist at your peril. If you’re sitting on a fence, careful, the grass round here grows quick. Last week, someone went from zero to “wait, people pay for this?” quicker than I could spell algorithm. Not every day is a walk in the park. But the interesting ones never are. Let’s keep poking around, see how far these weeds can grow. Excited for our future, Sam

Got a little something cooking in here that's going to help you make recurring profits from your communities (without having a huge member base or putting in hours of effort each day) The only thing you really need to get started is a community. Do you have one? 👇

Had someone in another community ask the question and so I created this