Stress isn't your enemy. It's your training partner, pushing you to become stronger, sharper, more resilient. As a man, you're built to handle it. You're the problem solver, the protector, the provider. Stress is the fuel that ignites your primal instincts. Embrace it. Welcome it. Never complain about it. The more stress you can handle, the more successful you'll become. Great men always have big problems. It's the weight of those problems that separates them from the rest. Average men crumble under pressure. Exceptional men thrive on it. They have the endurance to handle multiple challenges at once, to make tough decisions under fire, to lead when others falter. That's the kind of man you need to become. Running from stress is admitting defeat. It's saying you're not ready for the big leagues, not worthy of the rewards that come with true success. So don't back down. Don't shy away from the challenges. Face them head-on. Stress is your friend. Welcome it into your life. Let it forge you into the unstoppable force you were born to be. - Luke

Today I turned 36. Which is a bit of a strange feeling for me… Not because I feel like I’m getting old, but because I feel younger than I ever have before. I feel stronger. More capable than ever. I feel completely unstoppable. Even though I’m 36 years old, I have never felt more on top of the world. Maybe I don’t run as fast as I used to, but I definitely feel more resilient than my younger self. The idea that you get weaker as you get older is absolute garbage. One of the biggest psyops that is fed to you since you were young. You see it on TV, in movies and everywhere in real life. If I asked you to imagine a 50 year old man you would all picture a grey haired overweight guy who complains about his back all day… But why? Why do you think that it’s normal to become weaker? THINK about it… Aren’t you supposed to get stronger everyday? Why has this idea of negative ageing been implanted into your mind? Because that’s the narrative society wants you to believe. They want you to think that your best years are behind you as you age. But that’s bullshit. The limits you feel are ones you've set for yourself. I personally know guys in their 50’s who would completely CRUSH most young men in fair combat. I'm 36 and doing things I couldn't do at 26. Every day I’m lifting, running, and pushing my body to limits. Most guys my age have settled. They’ve given up on improving and accepted their declining status. But not me. And not the men around me. As long as you’re building your body, enhancing your mind, and respecting your body everyday…. Age will be a badge of honour, not a death sentence. If you’re a man of high calibre, you’re built to age like fine wine… Act like it and get stronger everyday. Don’t let your warrior spirit die. - Luke

The road to success is never going to be as straightforward as you may want it to be. You’re always going to regress every now and then and sometimes even fall off. There is nothing wrong with that. That’s just part of the whole journey. In fact, I’d argue that if you don’t feel like you are about to lose everything every couple of years, you’re doing it wrong anyways. The best you can do in these situations is review and reflect on the best course of action every step of the way. What you DON’T want to do is stop…. Because the worst possible move you can make is not moving at all. Just keep moving forwards and accept that the path you’re taking is full of uncertainty and challenges. Don't be afraid of it, that's where the growth happens. - Luke