I've been seeing conversations about why some Skool communities aren't getting visibility through Growth Boost. And I think we're missing a much bigger conversation. Does your pricing model actually support your growth goals? Let's do the math. 👇 If your Premium membership is $5/month and your goal is $10K MRR, you need 2,000 ACTIVE paying members. Now let's look at the traffic required to acquire those members: - 2% visitor-to-paid conversion = 100,000 visitors - 5% conversion = 40,000 visitors - 10% conversion = 20,000 visitors - 20% conversion = 10,000 visitors That's BEFORE cancellations, failed payments and trial drop-offs. Now let's talk about Growth Boost and paid traffic. Imagine it costs $2 to get one visitor to your community. If 10% become paying members, your customer acquisition cost is $20. Here's how long it takes to recover that $20: 💰 $2/month membership = 10 months 💰 $5/month membership = 4 months 💰 $49/month membership = less than 1 month 💰 $99/month membership = less than 1 month And that's assuming members stay, payments succeed and there are no other costs. Now consider this from Growth Boost's perspective. If Skool is spending money advertising communities, wouldn't the economics of acquiring and retaining members matter? We don't know exactly how Growth Boost determines which communities receive advertising exposure, so I'm not suggesting pricing is a confirmed factor. But it raises an important question about the financial sustainability of advertising low-ticket communities to cold audiences. Here's what I have come to learn: ✅ A low membership price doesn't necessarily make your community easier to grow. ✅ It can actually make it MUCH harder to scale profitably. ✅ Because the lower your price, the more members you need, the more traffic you need, and the longer it takes to recover acquisition costs. ✅ I'm not saying everyone needs to charge $99/month. ✅ I'm saying your pricing, traffic strategy, conversion rates and retention need to work together.

Your experience is your edge. These eight speakers have reinvented their work in midlife, and they'll show you how to take everything you've lived and build what's next. 🌅 @Valerie Blain Myburgh: Reinvent Without Starting Over 🌅 @Susan Goodman: Experience = Expertise 🌅 @Tonia Stoney: Still Known for the Old You? 🌅 @Dr. Crystal Harris: Rest as Runway: Reinvented 🌅 @Lydia Wilmsen: Beyond Strategy: Real Momentum 🌅 @Olivia Radcliffe: What Your Strategy Is Missing 🌅 @JT Clough: There Is Another Road 🌅 @Tanya Smith: One and Done: The 1-Video Plan LIVE Tue Nov 17, 5pm Vancouver | 4pm PT | 7pm ET What chapter are you writing next? We want to hear it 👇 🎟 Can't catch every session LIVE? Grab the All-Access Speaker Pass (only $29 until tomorrow, then $49) and keep every replay. *The Swag Bag is not included in the All-Access Speaker Pass.

Have you been thinking about joining our VIP Membership? 🆕 Traffic Sources - coming soon! 🆕 Freemium Pricing Ladder - already here!! 🎉 Upgrade before December 1!!

Teens who still need you, parents who need care, a holiday season that fills up fast. These six speakers help you show up for your people without losing yourself. 🏡 @Jennifer Criego: When Your Older Kid Needs You 🏡 @Liz Patti: You're Not Behind 🏡 @Christine Ross: When Everything Needs You 🏡 @Mary Lummerding: Cook With Them, Not For Them 🏡 @Deepthi Rao: The Gift Hidden in Photos 🏡 @Dr. Jenn Roth: A Holiday Rhythm for Real Life Who's counting on you this season? Give them a shout-out below 💕 🎟 Can't catch every session LIVE? Grab the All-Access Speaker Pass ($29 until Nov 16, then $49) and keep every replay. *The Swag Bag is not included in the All-Access Speaker Pass.

As we get closer to the Midlife Momentum Summit starting Monday, it’s time to make sure we’re all fueled up 🔥 This is a space to help energize other members before we kick things off. 1️⃣ Drop an emoji or GIF below that represents you right now (any face emoji works 😊🤯😴) 2️⃣ And we’ll “fuel it up” in the comments, think: ⚡ lightning 🔋 batteries ⛽ gas 💧 water 🍎 food 🔥 energy boosts of any kind Let’s build some momentum and get everyone powered up for what’s coming 🚀