Let me start with something important: If you’re showing up consistently and not getting leads… you’re not broken the algorithm isn’t against you and your content probably isn’t bad You’re just missing one system. I see this constantly working with agents across Oregon and beyond, and I want to be very clear about this: 👉 Consistency is not the problem. 👉 Posting more is not the solution. The Real Issue: Content Without a Conversation System 🚨 Most agents are doing what I call: “Content Without Activation.” Here’s what that looks like: - You publish ✔️ - You educate ✔️ - You show value ✔️ - You stay visible ✔️ But… - No comments - No DMs - No conversations - No inbound opportunities Why? Because content does not create leads. Conversations create leads. Content’s only job is to start them. If your content isn’t doing that, the strategy is broken—not you. The Shift You Need to Make 🧠 Stop asking: “How do I get more views?” Start asking: “How do I get more people to raise their hand?” Visibility without engagement is just noise. Real Example (Pay Attention to This) 🏡 I worked with an Oregon agent who was posting 4–5 times per week: - Market stats - Clean listing photos - Buyer tips - “Just sold” posts Solid content. Zero inbound. We changed one thing only. Old CTA: “Let me know if you have questions!” New CTA: “Comment ‘MAP’ and I’ll send you my hyper-local breakdown for your neighborhood.” Same posting schedule. Same quality. 📈 Results in 7 days: - 17 comments - 12 DMs - 3 buyer consults booked - No hacks. No virality. Just intentional activation. Why “Posting Value” Isn’t Enough Anymore 📉 Most agents are unknowingly posting for the wrong reason: - To look professional - To educate everyone - To sound impressive But your audience is thinking one thing: “Okay… what do I do with this?” If there’s no clear next step, your content dies quietly in the feed.