Hey, it's Sunny! I've been chasing a squirrel this week. 🐿️ Not the fun kind. The kind where I'm refreshing my inbox hoping someone says yes... And my stomach is in knots waiting. Travis Sago has a name for it. Hopeium. And y'all, I was hooked. Then on a call yesterday, he said something that flipped it for me. My job isn't to sell anything. My job is to tend my orchard. Every lead, every poll answer, every person who's ever slid into my DMs... That's fruit on my trees. Some of it's ripe right now. Some of it isn't ready yet. And selling is just trying to ripen fruit by wanting it bad enough. Pick it too early and I end up with a headache, a bad taste in my mouth, and a client who wasn't ready. So my actual job is to sort and sift. Squeeze gently. Is it ripe? What do they want to change? Is the timing right? All I'm looking for is a yes or a no. And I'm genuinely fine with either one. I've never had anxiety at Kroger squeezing a peach. I just... squeeze it. No hopeium required. So I'm curious... If your pipeline were a fruit stand right now, what would it look like? 🍑 Mostly ripe, mostly green, or a few rotting in the back because nobody went back to check? (Mine had a couple of those... still working on that part.) Drop it in the comments. Keep It Sunny Side Up, Sunny S P.S. Travis says the ripest moment is the second someone answers a poll or a DM. That's your signal to go squeeze. So if you comment below... consider yourself squeezed. 😉

📹 Update: Replay + cheat sheet are live! Missed the call or want to rewatch? Video and cheat sheet are both up in the classroom now: 👉 Week 1: Stock Your Pond Watch it, pick your ONE option from the five below, and drop it in the comments below 👇 ------------------------ While you're at it — Week 2 goes live Monday, September 14th @ 12pm Eastern. Mark your calendar now so it doesn't sneak up on you: 👉 Save your spot for Week 2 ------------------------ We're kicking off live at 12:00 pm Eastern today! (Tuesday, September 8th) Grab your spot so it lands on your calendar and you don't miss it: 👉 Save your spot Here's what we're getting into when we go live... We're picking ONE way to stock your pond this week. Just one. You don't need all of these, you need the one that fits you: 🎣 The Poll — the fastest nibble there is. Ask your people one question before you build anything. 🍬 The Vending Machine — borrow someone else's audience by bringing them a product they'll thank you for. 🔨 The Auction — let bidding do the selling so you don't have to. 🤝 Sponsorship — get paid to put someone else's offer in front of your people. 💰 Reactivate — wake up the list you already have and forgot about. We'll walk through all five live, and you pick the one that's actually doable for you this week. Not the fanciest one. The one you'll actually do. Can't make it live? No worries, I'll drop the recording right here in this same post after. Grab your spot either way.