Welcome to your first step in the game of building a successful eCommerce business. We’ve mapped out a path where the more you engage, the more you unlock - resources, support, and yes… even a few surprises along the way. 💡 Think of this as your Level 1 Mission. Complete it and you’re already ahead of most people who never take action. 🔥 Step 1: Drop Your Intro Below 👇 Tell us: - Who you are & where you’re at in your eCom journey (just starting, running a store, scaling, etc.) - Your biggest challenge right now - What outcome you’d love to achieve next - Bonus: what you’re into outside of business (we’re building people connections, not just business ones) - Extra Bonus: Add a GIF for flair 💅 👉 Step 2: Connect with Others Reply to at least two other introductions. Ask a question, share a tip, or just say hi. This is how real conversations (and collaborations) get started. Once you’ve finished this first mission, check out the Classroom for the resources waiting for you… and keep an eye out for your first Mystery Gift!

Running a live, day by day breakdown of how we’re scaling this brand in real time. Last night we pushed our main campaign up another 20 percent in budget. This follows the same pattern we’ve seen all week, where every controlled 20 percent scale has correlated with stronger performance as spend increases, without sacrificing efficiency. Our secondary campaign, running at a lower budget, continues to perform well and plays an important role in sustaining overall profit. That said, based on last night’s data, we intentionally slowed that campaign slightly to allow more spend to flow into the primary campaign, which is clearly taking over in terms of consistency and scalability. On the creative side, we’re also testing a fresh mix to support the increased spend. We added 10 new video creatives, along with five image carousels and an AI-driven ad, to give the account the creative diversity it needs as volume continues to rise. Woke up this morning to healthy margins and continued strength as spend ramps higher. This is exactly how disciplined scaling should feel when the data is leading the decisions. More play by play coming. - Justin Woll

Lately I’ve been leaning heavily into disciplined daily scaling instead of emotional scaling, and the data keeps validating it. Consistent 20 percent daily budget increases paired with properly structured cost caps are proving to be extremely dominant. On multiple days we’re seeing 30 to 50 percent lifts in daily revenue shortly after these scale moves, without blowing out efficiency or destabilizing the account. The key is not forcing spend, not chasing volume blindly, and letting the algorithm do its job within controlled guardrails. When cost caps are set correctly and increases are methodical, scale stops feeling risky and starts feeling repeatable. We're almost finished recording the entire build and scale process on a brand new store from zero through live scaling so people can see exactly how this is executed step by step in real time. -Justin Woll

By now yall are sick of alll of the success we've driven lol. 🥂🫡

Wishing us nothing but health, wealth, & happiness this year... ITS GAME TIME FAM 🫡 Wish everyone a "Happy New Year" below, I wanna see who's active in here haha 👇 - Justin Woll