yes i understand the sales process. Yes I think a discovery call is the first stage of my sales process. Yes I know how to handle an onboarding call. Would be good to see a template

What is your price per month (or per session)? £149 (Foundation), £349 (Growth), or £749 (Managed). Implementations are one-off (£4,500–£8,500), not monthly. How many clients do you need to hit £1,000/month at that price? Seven at Foundation, three at Growth, or two at Managed. What is your break-even point (minimum clients to cover any costs)? One Foundation client. £149 covers the £100 monthly cost with margin to spare. What are your total monthly costs right now (tools, software, etc)? £100/month (after a one-off £2,500 setup). When you hit £1k/month — what will you reinvest vs pocket? Write the split. Reinvest all

What is the name of your starter offer? ISO 27001 Foundation Implementation Micro Tier - £4,500 What is included in the offer? (Sessions per month, support between sessions, resources, duration) Full gap analysis against ISO 27001:2022 Annex A controls, Core ISMS documentation set (scope, risk register, SoA, mandatory policies), Fortnightly working sessions across the implementation window (typically 3- 4 months), Email support between sessions, Handover to the Foundation subscription tier for ongoing ISMS maintenance What is the price? And why did you choose that number? Implementation - Micro (1-10 staff) - £4,500 Small (11-25 staff) - £6,500 Growth (26-50 staff) - £8,500 Traditional consultancy in this market runs £12,000 -£30,000 for implementation alone, with the audit on top. Pillar undercuts that because delivery is productised rather than day-rate. Subscription tiers - Foundation - £149/month. Growth - £349/month Managed - £749/month The certificate lasts three years with surveillance audits in years two and three. The ISMS has to stay current in between, and these tiers cover that. Foundation is document library, trust centre and annual refresh for clients with someone internal to own it. Growth adds quarterly reviews, audit prep and evidence reviews. Managed adds monthly calls, a named consultant and audit representation. Fractional roles - Fractional Compliance Manager - £1,500/month Fractional CISO - £3,000/month. Priced against the salary they displace rather than against the subscription tiers. A full-time CISO costs £90,000-£130,000 plus employer costs; £3,000/month is roughly a fifth of that for a company that needs the function but not the headcount. What is the one outcome the client will achieve if they complete the programme? The client walks out ISO 27001 certified.

@Louis Pearson

Why you — not someone cheaper or better known? Write 3 bullet points. Cheaper anyway: an NI cost base and a platform that automates my own methodology mean I deliver at 5 -10x below Vanta or the big consultancies - the well-known names can't match my price, and the cheap ones can't match my credential. My method is the product: I've encoded my own assessment methodology into the platform as deterministic logic - so you get consultancy judgement at software speed and a price neither the incumbents nor the template-sellers can structurally match. You get me, not a pyramid: the big names sell the partner and send the graduate. Every engagement is delivered by the person with the credential, and the PwC grounding to brief your board without translation.

@Louis Pearson Sounds great Louis thanks!

Hi all, 1. Delivery Model - Starting off as a 1-1 ‘White Glove’ service 'ISO 27001 done for you'. Have the online SaaS as another side of this business that's currently being built out. 2. Niche Category - Cyber Security Consultancy.