Cade Scott

Let’s talk about how you’re actually getting leads right now. I used to believe the main path was: SEO & Content Marketing & Organic Social. But after working with a lot of trade schools and talking to owners here, I’ve realized something important: The best strategy depends on your situation. Here are the three main paths I see working. 1️⃣ If you need students NOW and have some budget, run paid ads (Google Ads, especially). High-intent searches like “dental assistant school near me” can quickly bring in applicants. 2️⃣ If you need students NOW but don’t have a budget, lean on your network. Talk to: - Professionals in the trade you are certifying - Friends - Past students - Community groups - Facebook groups - Local partnerships Your network → their network → their network. This is how many schools get 5-10 students. @Dillon Smith has a great training on this, btw. 3️⃣ If you don’t need immediate results and prefer quieter marketing, play the long game with content. Consistent posts, helpful videos, and articles build trust over time. It’s slower, but it compounds. Ideally, you’d do all three. But most small schools don’t have the time or team for that. So the better approach is: Pick one or two things that will move the needle the most for you. Then: Execute → Evaluate → Evolve Curious to hear from everyone here: Agree or disagree with this? What situation are you in currently? Where do most of your students come from right now?

New comment 3d ago

Cade Scott

0 likes • 3d

@Dillon Smith Thank you, sir.

Cade Scott

Feb 9 •

General discussion

Welcome to the Community! (Comment below as you join!)

Start here (2 quick steps): 1️⃣ Introduce yourself in the comments Share these three things below in the comments of this post: - Business/school name + website + IG handle (if you have one) - Where you’re located - Your #1 challenge in turning leads into paying customers or students 2️⃣ Watch the free training in the Classroom This free training shows you how to respond faster, start real conversations, and convert more leads into paying customers or students. 👉 Go to the Classroom tab → Watch: [FREE] AI-Powered Marketing & Enrollment System

New comment 10d ago

Cade Scott

0 likes • 16d

@Rick Capezza Thanks for sharing. Do you have a CRM you use already? I work with a lot of schools where students often take 3–4 months to enroll, especially with quarterly starts. What I do for them is set up an automated weekly nurture email and text automation that keeps them excited about the school, keeps them updated about next steps, etc. I'd be happy to jump on a call and show you the exact flow if you want? What we typically see is that about half of the leads will start an initial conversation with the school. From there, when it’s working well, roughly half of those remaining leads stay engaged during that three-month window, which often works out to about one in four leads eventually enrolling. How many people join your group calls usually?

Cade Scott

0 likes • 10d

@Rick Capezza That's a really solid lead flow. Well done. Excited to chat today.