@Melissa Duran is covering Ffern's interesting approach to subscriptions! Check it out!

Morning all! Unfortunately @Melissa Duran has come down with COVID and will not be able to lead us through today's Offer Mining show. Please take a moment to wish her well and a speedy recovery 🙏 We will look to pick things back up next week if she is back to 100% 🙌

Hi all! I wanted to share a small strategy that we will be implementing in the next 30 days. If you have a supplement product ie. collagen that can be used in baking or smoothies give this a shot... Create a seasonal recipe guide (ie fall/pumpkin spice season) that utilize your products as part of the ingredients for the recipes. Send this out to your email list as a fun freebie showing them that they can use your products in different ways. Prop it up as a free lead magnet that gives new leads the recipe guide free and redirect them to a sales page that highlights a core product in the recipes or simply drop them in an email flow that nurtures them into your products over time. IMPORTANT: Hyperlink your products in the PDF!

You story and your brand matter! You can impact lives with your ecomm brand! A lot of times, I see people worried about their competition. Wondering if they'll be able to carve out their blue ocean. Here is a new perspective using music. If you like music, you more than likely have a favorite artist, band, or group. Your favorite artist may not be Taylor Swift or Green Day, but you've most likely heard of them. My favorite artist is Peso Pluma. My daughter's favorite group is Stray Kids. Nine times out of ten, people haven't heard of our favorite artists. However, Peso Pluma has 15 Million fans on instagram. Stray Kids has 32 Million fans. Green Day, on the other hand, has "only" 7 Million fans on instagram (just using Instagram as a quick measuring tool) There's no "right amount" of social media followers or people on your email list. You can make an impact. Your story can make an impact. Now go out and find the people who resonate with you! And let me know who your favorite music artist/group/band is in the comments! :)

Does anyone have a post purchase upsell page checklist for ALL the psychological elements (and normal elements) we should make sure are included on the page?