Over a decade ago, I got my start in marketing as a graphic designer building websites. Every project hit the same wall. I'd show the client a beautiful layout: great fonts, clean structure, compelling visuals... and they'd point at the placeholder text and ask: "So… what should we write here?" I didn't know. They're the business owner. Surely they know how to talk about their own business? But here's what got me confused (and frankly very frustrated): One website would convert and the other wouldn't. Both looked great. Same quality of products and design. The difference? The words on the page. That changed everything for me. So as a dyslexic graphic designer, I decided to learn "words" Fast forward and I'm still obsessed with the same problem, just at a different scale. Because when AI writing tools exploded, I thought we'd finally solved it. Finally a business owner could write the words to sell. The output was fine. Forgettable. We tried better prompts. More context. Longer briefs. The output got marginally better, but it still didn't sound like us. And more importantly...it didn't sell. And that's because of how AI is trained: the average of every website that exists (even those really bad ones from the 90s) So I asked: what if the AI wasn't trained on the average website? What if it was trained on a master? Ray Edwards has generated over $500 million in sales writing for Tony Robbins, Michael Hyatt, Jeff Walker, and Amy Porterfield. What he has isn't just skill, it's a philosophy of persuasion baked into every sentence. We didn't just feed his million dollar copy into a model (which we did...my wife @Noelle Switalski and I manually entered every line of copy...it took several months) but we also built his thinking directly into the AI's logic. The result? Copy that sounds like us. Emails, sales pages, scripts, all written by something that actually knows the difference between a feature and a feeling.

I just got back from the Mindstone AI Retreat… and my brain is still expanding. 🤯 On Day 2, I built an app in 10 minutes. Something that used to take developers 6–9 months. But here’s the real shift: I stopped typing to AI. I started talking to it. It stopped feeling like a tool and started feeling like a collaborator. And that changed everything. I’ve interviewed some of the top AI experts in the world on Young and Profiting. I thought I understood AI. But applying it live... building, testing, creating in real time... flipped the switch. The biggest takeaway? AI isn’t about saving time. It’s about expanding capacity. It’s not: “How can I do this faster?” It’s: “How much more can I build?” That mindset alone opens new doors for entrepreneurs, creators, and operators. Huge shoutout to Mindstone and CEO Joshua Wöhle for creating an environment where you don’t just learn AI… you apply it. If you’re serious about staying relevant as an entrepreneur, AI literacy isn’t optional anymore. It’s leverage. Mindstone offers a 4-week AI Competency Course that will genuinely change how you think about AI. Now I’m curious 👇 How are you currently using AI in your business? Are you using it to save time… or expand capacity?

BIG NEWS!!! Young and Profiting has been nominated for a 2026 iHeartPodcast Award in the Best Business & Finance category… and I’m the only female host nominated in this space. 🥹🎙️ And that’s not all… we were also just nominated for the 2026 Indie Podcast Awards in the Best Independent Business & Entrepreneurship. This feels so meaningful because this journey didn’t start with fame or followers. It started in my mom’s basement… recording episodes with no big studio, no team, no guarantees, just a mic, a laptop and a whole lot of passion!!!! Here’s how you can help us WIN 🏆 If this podcast has ever helped you: 👉 Leave a 5-star review on Apple Podcasts 👉 Subscribe to our YouTube channel and comment on the latest episodes 👉 Connect with me and follow along on LinkedIn and Instagram Your love, support, and continued encouragement truly mean everything... your support is what makes moments like this possible. THANK YOU!!!!

Skool feels like Linkedin did 8 years ago ... real conversations, real community! Linkedin is filled with so many botty comments these days. It's really hard to filter the real from fake. Don't get me wrong -- Linkedin is still bearing so much fruit and has so much incredible organic reach still; but dang it feels good to have 100% real comments and control over the feed. I think this platform is going to blow up :)