Yesterday, I shared a few stats from our eComm Android. And how we’d made $20,810.49 profit, in just 24 days. What you didn’t see… Was the boo-boo we made in the initial testing stage, that cost us a couple of thousand dollars in ‘lost’ profits. (IMPORTANT: notice that even when we ‘lost’… neither us nor the client were out of pocket. We only lost out on opportunities to make more money) Anyway, here’s how we messed up…. Our eComm client sent us 8,353 of their abandoned cart leads, over 8 days …and we sent all of them our famous Prince Charming SMS. ------------- “Hey, it’s Laura here from [COMPANY NAME], is this the same {{contact.first_name}} that was looking for a [PRODUCT] recently? P.S. I hope you are OK with me sending a text? If not just text back “Delete”. ------------- Whooowee, was I excited! I knew from our database reactivation campaigns that this SMS got a 30% - 40% reply rate. And these leads were much ‘HOTTER’ We were hitting these leads just 1 hour after they’d abandoned their cart. I was certain we were about to hit the jackpot. Out of those 8,353 abandoned cart leads, 150 turned into sales. We get paid $20 per sale, so that’s $3,000 in revenue. Out of that, we spent $398.08 on SMS and AI costs… …leaving us with $2.601.92 of profit. The results were okay. But, I wasn’t thrilled. I knew we could do better. That’s when it hit me. We were treating these leads as though they were a few days, weeks or months old. And instead, we should “meet them where they are”. Think about it… These people are in buying mode. They have just been through a funnel, hit a checkout page and for whatever reason didn’t buy. It had only been ONE HOUR since they hit that checkout page and unless they’ve got amnesia... …they already KNOW who ‘we’ are and what they were just about to buy. We don’t need to remind them. These people already had their credit cards halfway out before they got distracted... All we needed to do, was to apply enough wallet lube to get them to prioritise us and buy NOW.