One of you is about to win a full day with me. Here's what you're bidding on. You come out to the ranch in the Texas hill country. Steaks on the fire, whiskey in the glass, antelope grazing past the fence while we work. And we work. Most businesses spend all day pleading their own case to their customers. Calling the wrong witnesses. Listing features nobody asked about. Losing a jury that walked in wanting to say yes. I put on my customer goggles and build the case that makes them convict themselves into buying. And when a jury convicts? Nobody has to be sold. They buy. They buy more. They drag their friends in behind them. The business starts running whether you show up or not. That's how you add a zero. Not up for the flight? We do the whole thing over Zoom. Same brain, no boots. I've done this 300+ times. Tucker Max put it better than I can: "If Ron realizes how insanely valuable this is, he'll be too expensive for anyone except the richest and most powerful people on earth." Good thing he doesn't know what happens next. HERE'S WHAT THE WINNER GETS: 👉 The full day with me — ranch or Zoom — where I find and build the case hiding in your business. 👉 A seat in the next Marketing Mercenaries — the private course only 99 people had ever seen, the one that opens with a note called "The Opposite of a Suicide Note." Already done it? Gift the seat to someone who's earned it. Let me put this in perspective. I charge $5,000 for a single day. This opens at one dollar. THE RULES: Bidding is open NOW. $1 minimum. No reserve. Highest bidder wins. It ends when I decide we've tapped out — and you'll get a 60-minute heads-up before I close it. Don't try to snipe it. BIDDER BONUS: every single person who bids gets something. It's a secret for now… but your bid will pay off. 🔥 BONUS AREA — WATCH THIS SPACE 🔥 Trust Me- You want me sleeping on my pillow with your problems for a change. Here's your chance: UNLOCKS AT $5,000 — The Night Before at the Ranch Once the bidding hits $5,000, the winner also gets the evening before the ranch day: cigars, whiskey, and steak on the porch with me while the sun drops over the hill country. No agenda — just your business and a fire. Some of my best thinking for a client happens right there, before the real day even starts.

Well. Look who's still here. This group's been quiet since spring. On purpose. I only wake it up when I've got something worth your time. I've got something worth your time. Next Wednesday. Mark it. I'll say more soon. I don't know what you know, what you've heard, or what you haven't. I live in a bit of a vacuum out here. So let me just tell you what's happened since the last time we were together in here. I just went through the books. Every single one of my MBA students re-upped for another full year. 100% of them. A few stepped up to Founders on top of it. Let that sit for a second. Nobody renews for a year because they like the guy. People are polite for an hour. They are not polite for twelve more months and a check. They re-up because it's working. Here's a couple of them, in their own words — Ben, three years in: "I've increased the business exponentially, three years in a row. He found my CMO. For less than the cost of any of my employees, his impact has been an accelerator like no one else. Now his fee seems quite small." Todd: "You're shifting my brain in how the game is played. I'm becoming a better father, husband, and leader of my team. Twenty years from now I'll look back at this as one of the greatest levers I had in my life." Chris: "I am now convinced after several years meeting with you. You are not a real person. You are Me in the future reaching out back to Me to guide Me to exactly where I am supposed to grow. This is a fundamental reality of the connectedness of God and how he works through us. It is a magnificent journey that I have to acknowledge." Yes. It gets weird fast. Yet what in your life that was worthwhile wasn't a complete surprise. All the best moments and things come to us while we are actively serving. That's what happens when you stop pleading your own case and let somebody build it for you. Next Wednesday, I'm doing something in here that I don't do in public. One of you walks away with a day of my full attention- and a good deal more than that.

AUCTION CLOSES FRIDAY APRIL 3rd AT 3PM CENTRAL We picked this time so our friends "down under" get a real shot. The rest of you get one more night to sleep on it. I'd suggest dreaming about what this day could do for your business. But you won't have to dream much longer. 🕛AUCTION LIVE NOW: I WILL find the household name hidden in your offer People do NOT buy products. People BUY better versions of themselves. Let's uncover what YOUR people are REALLY BUYING... (+ potentially add a zero and find the FUN in your business) --- The Only Goal That Matters: Add a zero and find the fun in your business. 🤯 🏆I WILL find the household name hidden in your offer. Show you THE ARCADE inside it where money drops in all day long (especially when you're nowhere to be found). Turn your customers into brand evangelists who sell for you.🏆 --- Here's the gap most entrepreneurs can't see: They wear BOSS GOGGLES. They see features. Processes. Deliverables. The thing they built. Customers see things in a different, more selfish way. Identity. Status. Who they become when they buy. When I put on my customer goggles... GoPro went from a county fair booth to a $3.5B IPO. Chris went from $6M to over $100M. Now he feels embarrassed he doesn't even go to work anymore. There's a big difference between running a business that's turned into a job and owning an arcade that runs itself. A JOB: - They fix the machines - They go to dinner with a knot in their stomach - Sunday night they already dread Monday AN ARCADE: - The machines run themselves - They go to dinner and don't think about work - They feel embarrassed they don't even go to work anymore I've done this 300+ times with 300+ different companies. I can see what they walk right past. Now I want to do it for YOUR business and find the arcade. How? 👉Full day at the ranch (you, me, steaks, whiskey, maybe we feed the antelope) 👉Make your prospects beg to buy. While we watch antelope on the ranch, I will slide on my customer goggles. I will point out the emotional hot buttons that trigger buying frenzies. Hint: People don't buy products. They buy better versions of themselves.