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Owned by Brian

Landscaper Launch

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Community for landscapers who want more mowing clients with Meta ads, stronger offers, and simple follow‑up. No fluff, just what works.

That Marketing Skool

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The Local Marketing School for Small Business Owners.

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13 contributions to Landscaper Launch
This Week’s Mowing Growth Check-In
For the mowing guys in here, I want to see where everyone’s at so I can point you to the right stuff. Drop 3 things in the comments: 1. City/State 2. How many mowing clients you have right now 3. What’s the #1 thing holding you back from adding more?(time, leads, ads, follow-up, something else?) I’ll reply with what I’d focus on first and where to start inside the group (which workshop/lesson to watch).
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Ads questions
Do we want to use Advantage +? Also at the end of the ad creation it asks to set up all sorts of different layouts using ai. Should we skipp all that stuff?
1 like • 3d
@Zachary Maynard have you published your ads yet?
1 like • 2d
@Zachary Maynard I wouldn’t worry about syncing your Instagram if it’s having issues. I often times use the Facebook page to deliver on insta and threads.
🎬 Workshop 02: Ads That Fill Your Schedule (Replay)
In this session, I break down: ✅ Real mowing ad examples we've run that brought in tens of thousands of dollars ✅ What's a good cost per new mowing client (so you know if your ads are actually working) ✅ Simple ChatGPT prompts you can use to spin up new image ideas from proven templates 👇 Watch it, then drop a screenshot or draft of an ad you're working on in the comments — I'll give you feedback. 💬 Comment CALL if you want help building your mowing offer + ad 1:1.
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🎬 Workshop 02: Ads That Fill Your Schedule (Replay)
Couple questions
Just looking over your info. The below is in part 1. Ads: 3–5 image ads showing real lawns, one clear offer, one clear CTA In part one you also mention spending 1000-1400 a month. Are you recommending splitting that among the 3-5 ads?
2 likes • 5d
Great question, Zach, and thanks for actually going through Part 1. On the 3–5 images: those are just different ads inside the same campaign/ad set. You set one budget at the campaign/ad-set level, and Meta spreads that across the 3–5 ads, then over time pushes more of the spend to the ones that are working best. So the $1,000–$1,400/month is total for the whole campaign, not per ad. You're not putting $1k behind each image. For where you're at starting out, I actually wouldn't jump straight to $1k–$1.4k. I'd start smaller and prove the math: - Something like $10/day (~$300/month) on 2–3 strong images with one clear offer and CTA (Call-to-Action) - Make sure those leads are turning into real mowing clients - Once you know "I spend $X and reliably get a client worth $Y," then you scale the budget based on how many clients you want and can handle, instead of guessing If you want to post a screenshot of your draft ad(s) here — image + text — I'm happy to give feedback before you flip the switch.
Where You At Right Now? (Quick Check-In)
Dropping this for the mowing guys in here so I can point you to the right stuff. Comment with 3 things: 1. City/State 2. How many mowing clients you have right now 3. What’s the #1 thing holding you back from adding more? (time, leads, follow-up, something else?) I’ll reply with what I’d focus on first and where to start in the Skool courses.
1 like • 5d
@Keith Kisslinger Hey Keith! Glad to have you here – Hopewell Junction is a solid area for this. If “leads” is the bottleneck, you’re in the right spot. First step I’d take: 1. Go to the top of the Skool community and open the Classroom 2. Read Course 01 – 90-Day Mowing Growth Plan, Lesson 01 (Overview) – it takes about 10–15 minutes That’ll give you the simple 5-step path we use to go from “a few clients” to a full mowing route. After that: - Check out Course 02 for example ads that are already working - Then Course 03 for exactly how to follow up with the leads Meta sends you and what to say Drop any questions below this comment or in a new post, and we have LIVE Q&A at 7PM EST on Thursdays where I can look at your offer/ads/follow-up with you.
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Brian Von Lehmden
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7points to level up
@brian-von-lehmden-9387
I help businesses create impactful brands.

Active 3h ago
Joined May 27, 2026