Great question, Zach, and thanks for actually going through Part 1. On the 3–5 images: those are just different ads inside the same campaign/ad set. You set one budget at the campaign/ad-set level, and Meta spreads that across the 3–5 ads, then over time pushes more of the spend to the ones that are working best. So the $1,000–$1,400/month is total for the whole campaign, not per ad. You're not putting $1k behind each image. For where you're at starting out, I actually wouldn't jump straight to $1k–$1.4k. I'd start smaller and prove the math: - Something like $10/day (~$300/month) on 2–3 strong images with one clear offer and CTA (Call-to-Action) - Make sure those leads are turning into real mowing clients - Once you know "I spend $X and reliably get a client worth $Y," then you scale the budget based on how many clients you want and can handle, instead of guessing If you want to post a screenshot of your draft ad(s) here — image + text — I'm happy to give feedback before you flip the switch.