I used to wonder why people spend so much time and money producing content. It was only when I started my own business and read Alex Hormozi's book "100M Leads" that I realized how important it is. The truth is, it’s hard to get people to know about your work. No matter how skilled you are, you won’t be able to monetise your skills unless people know about them. Picture this — you're alone in a desert with a brand-new, latest iPhone. Your task is to sell it. Despite millions of people willing to buy it, you won't be able to sell it because no one knows you have it. The only way to sell it is to let people know about it. When it comes to promoting your services, you have two options: 1. Pay for ads 2. Create content to spread the word organically Not everyone has a massive budget for ads, which makes content creation the clear winner. You don't need a huge following to start. Last month, I got a client who messaged me on WhatsApp after watching one of my YouTube videos. The video had only 915 views and was uploaded a year ago. You see, it's possible! Don't be the guy stuck in a desert with an iPhone. Advertise your skills. Let people know what you can offer. Think about all the people who could benefit from what you do. PS: I know how hard it is to post consistently. That's why I built an AI tool that generates stunning carousel content from just a prompt, web search, or URL. If you're interested, comment below and I'll share the link with you. The attached images are generated using this tool. PPS: I help businesses build full-stack AI applications that automate their workflows. Let me know if I can help you with anything.