I made a video today to share some of the BIG changes that are coming to the community. You guys are gonna love this. 😁

Felt like I wanted to tell someone...so why not this group?! Just took my first inbound lead from content. I've had plenty of mutual intros and outbound getting discovery meetings - but when I followed up on a comment from today's video (which had rather mediocre reach) - it generated a discovery call for tomorrow. Hoping one of many to come...I'll just keep shooting shots https://www.linkedin.com/posts/brent-lavin_the-rules-of-medtech-innovation-have-changed-activity-7420094892527345666-ovdu?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABZHGQB9UWjDwdf_iuus51LJOv_83lhD9o

𝗠𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗸𝗲 𝘂𝗽 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹𝗶𝘇𝗲 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴. Instead, they start to feel the pressure as everything depends on them to keep running smoothly. 𝗜𝗳 𝘁𝗵𝗶𝘀 𝗳𝗲𝗲𝗹𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿: ❌ You’re still the one everyone turns to for decisions — even when you’d rather not ❌ When you try to step back, progress slows, so you stay involved longer than you want ❌ Stress turns into tension between partners, leaders, or teams ❌ Things still work — they just feel heavier than before ❌ You spend more time handling daily work than setting direction 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗳𝘁𝗲𝗿 𝗹𝗲𝘃𝗲𝗹𝗶𝗻𝗴 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: ✅ Decisions become clearer ✅ Leadership feels calmer, even under pressure ✅ Teams stay aligned and work together ✅ Less escalation, more ownership across the team ✅ Progress happens without extra effort I help founders make the hidden parts of leadership clear — so clarity is shared and progress doesn’t depend on just one person. 𝗚𝗲𝘁 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗳𝗹𝗼𝘄. Let’s talk about how I help founders move out of overload and back into momentum.

I just passed 5K followers and I'm wondering if there's an approach to celebration that doesn't feel cringy. I'm proud to have hit this milestone and I've seen people share the achievement in different ways: • Re-introduce myself for new people who might not know my story or background (The human connection angle) • A shout out to all the people in the community... (The fan celebration angle) • A thank you to the people supporting the big positive change I'm working towards (The thankful visionary) • It's been a journey and I hit a significant milestone (Let's just celebrate the hard things) Is there a great way to connect these moments to help us create better connections that could support business development in a human and less self-serving way?

Had a great chat with Danny today about leveling up my LinkedIn profile. One of the first things I've done is craft a new tagline, and I wanted to get a critique from the community. "Leadership systems for founders who refuse to treat people like numbers | Lighter leadership, clearer decisions, teams that step up | 20 years across startups, agencies & enterprise." This revision attempts to solve three problems 1. .Clarify what I do and for whom 2. Help people understand the outcomes they'll get 3. Support my expertise to deliver those outcomes I'm hoping the language connects with my audience.... shout-out to @Brent Lavin who I connected with today for this description of my customer profile: My ideal client profile seems to be a 32-year-old founder who has built a successful business over the past 5 years, but is now facing challenges as the company grows beyond his ability to manage everything personally. He has a family and wants to maintain a strong culture, but needs help getting his thinking and processes out of his own head and into a system his team can use. He's tech-savvy, reads the New York Times, and is looking to evolve his leadership approach to take the business to the next level. He values leading with heart and doesn't want to treat his people like numbers. I'd like to know what's working super well, what could be improved, and what's not working for people reading this for the first time. .