Want to test the BMC platform for 3 months at a big discount?
Hey everyone. We're about to sign up for the Brands Meet Creators platform for a 3 month test (costs $5K at full price for one brand) but we have been going back and forth with them for some time and they have now offered us an agency rate if we onboard with other brands. The savings can be pretty substantial if a few of us do it together. 1. AGENCY 2-5 BRANDS: Quarterly $8,000 // Yearly $25,000 ($320 per month per brand) 2. AGENCY 6-12 BRANDS: Quarterly $15,000 // $50,000 ($416 per month per brand) Referral fee if you recommend a brand that signs on to our platform or a Boost is $1000. We're under no illusions about the tool and have done a lot of homework. It's essentially just a really streamlined way to work with creators on retainer. This still only works if you have product market fit (or want to seriously test whether you do) and are able to provide creators with excellent content strategies and generally coach them effectively. Here are the pros and cons: Pros: - Cuts out a lot of manual work in terms of finding, setting up and managing retainer relationships. - Provides access to vetted, motivated creators who are performance driven and either proven on TTS or trying hard to make it work (the creators on the platform pay to be there and attend coaching sessions, etc.) - Good range of pricing, with many unproven creators willing to take on retainers at well under $40 per video (which is our overall target) and also some proven winners who obviously charge more. BMC tells them to set their rates at 25% of their GMV per video or something like that. - Simple, safe payments only once agreed deliverables are met (including revisions). - Centralized communications and all in one affiliate management platform (at least for creators you find there). - Facilitates trust between creators and brands, which we have found to be a big drain with manual outreach, payments and timing of deliverables, etc. Cons: - Currently only around 800-900 creators on the platform (and <50 brands). We're in beauty & personal care and estimate based on the demos we have had that we'll find around 20-40 that we'll actually want to work with and fit our budget, which seems fine for a 3 month test period. BMC have 80K in their total network. - Price. $5K that could otherwise be spent on pure content creation. On the other hand, splitting $8K between 2-5 brands starts to reduce this barrier substantially. - You still need to figure out everything yourself in terms of content strategy, coaching, etc.