Because Iโve got ADHD, my default setting is scattered chaos. Iโve got thousands of new ideas New projects? I want to start all of them, and right NOW! New opportunities? I was already halfway in before Iโd finished the last thing. And thatโs exactly why I HAD TO MAKE A RULE: Iโm only allowed to focus on ONE NEW THINg at a timeโฆ and I have to COMMIT to it for a full 90 days. No quitting early. No โthis isnโt working.โ No jumping ship because something shinier came along. I can tweak. I can improve. I can pivot slightly. But I cannot give up. Why 90 days? Because most things donโt failโฆ they just donโt get enough time and commitment. This is especially true with anything driven by algorithms, such as social media, Etsy, Amazon, digital sales, content, whatever. These platforms reward consistency, not bursts of enthusiasm. It's like going to the gym. You get far better results scheduling your gym days, and turning up and doing your thing consistently. ๐ช In a year you'll see much better results than if you'd gone all in for two weeks then gave up. You donโt get results because you tried once. You get results because you didnโt stop. Iโve seen this play out more times than I can count, in areas that I know would have succeeded. When we first started selling toys online, we got traction pretty quickly. Nothing crazy, but enough to know it worked. My brother-in-law Jamie saw what we were doingโฆ and copied it almost exactly. Same idea. Same products. Same e-commerce platform. Same time. Same opportunity... Fast forward 20 years: We went on to open toy shops. Heโs still a bus driver. The ONLY difference ...? He gave up too early. ๐ Same story againโฆ Iโve got a colleague, Barry who makes very similar wooden products to us. I told him years ago to get onto Amazon Handmade. We were doing it. It worked. I sat down and spent an entire day showing him exactly how we do it. Getting his store set up, how the images should be, how to optimise the listings, how to research the right keywords, everything he needed to know to succeed.