Question for you @Travis Sago. When I'm thinking about the answers to the following 3 questions, and my current answers for them aren't quite dialed in well enough... 🎯What is happening BEFORE someone even considers __________? 🎯What are they thinking about MULTIPLE TIMES A DAY? (Present Pain) 🎯What is/was the TRIGGER EVENT that caused them to go from "never" or "seldomly" thinking about ________ to considering it? I know you said you can just ask your market directly to get this info. I'd also LOVE to know if you have any preferred sites or a process for research to answer these questions. What if you're in a market that you may not as be familiar with, then how do you like to find this out when you don't know anyone directly to ask in that market? Are you just doing cold outreach and asking the questions? I know some peeps go to sites like Reddit, Answer the Public, or Buzzsumo to see what people are talking about. Others will research topics and popular book titles on Amazon. Do you just use AI to get a good research hypothesis and go out and validate it? I know a bunch of this will depend on the market and where people like to hang out, but I'm curious what your process is.