JEWELERS! Today is a big day. OpenAI rolled out GPT-5, the current smartest AI model in the world, and it is already now the AI Engine for MasterJeweler AI. Everything you are learning here in AI for Jewelers just got turbocharged. To test the power of the tool, I recommend you try the CUSTOM PROJECT Conversation Starter. I've provided an example of how you can call out a Code from the Custom Jewelry Sales & Delivery process diagram we use as an anchor point in AI4J. If you are new to Customs, OR AI - this will bring about an immediate level up for how you approach Custom Projects. Learning Customs on 47th was BRUTAL, and I wish I could have had something like this to keep me from making expensive mistakes, especially if they showed up on a delay! Notice how I call out "G2" from the process, and MJAI knows what I'm talking about. Then, MJAI gives full context to everything I need to be considering for that step. It's the best Production Manager in the world, and can tell you anything you need to know about Repairs, Material Sourcing or setting yourself up for a 5-star review. Of course, it can make images - but you can also get it to strategize an entire Brand campaign. Be sure to take the Ferrari out to the track, rather than only driving it 35 mph/kph to the grocery store... 😉 When AI gets better - MasterJeweler AI gets better, and everything we teach at Jewelers Advantage becomes immediately more powerful and valuable. That's why today is such a big day. Because we get to experience the same sense of wonder that you do... Onward, Jesse

Hey fellow store owners 👋, I just wanted to share a bit of my journey so far running my store. It has truly been full of lessons, small wins, and challenges along the way. One big challenge I faced was driving consistent traffic in the early months. At first, I felt like I was putting in so much work into my product listings and designs, but the sales just weren’t coming in. I remember refreshing my dashboard every hour hoping to see results. It was frustrating. What helped me push through was learning to focus on marketing instead of only creating. I started experimenting with Pinterest and simple SEO strategies, and slowly I noticed more visitors coming in. The first few organic sales that came without ads gave me the confidence to keep going. One key lesson I’ve learned so far is that patience and consistency matter more than perfection. It’s easy to compare yourself to other stores and feel like you’re behind, but when I focused on my own growth step by step, things started moving forward. I’d love to hear from you too, what has your experience been like so far, and what’s one lesson you wish you knew earlier in your store journey?