🚨Tough Love Marketing Lesson 🚨
**This mistake isn’t just for new coaches and creators.** In fact, it happens a lot with coaches who’ve been around the block, had some success, and suddenly… they re-emerge and the marketing rules go out the window. Instead of sticking to what sells, they get vague. Inspirational. Full of pretty words that don’t actually say anything. Big mistake. “your next-level self” “aligned and abundant” "your next chapter" "step into something greater" It's all fluff. And it doesn't land. Why? It's immeasurable, ever-changing, subjective and ambiguous. 🔥You need to explain what they DON'T KNOW YET. 🔥You need to break down and build new beliefs. 🔥You need to be clear on the PATH you've chosen so they know that you can lead them. People don’t need to be convinced that they’re meant for more—they already feel that in their bones. Yes that might get LIKES, but it doesn't get BUYERS. Buyers buy clear, tangible results. Like: 👀Scale from $20-100k with paid ads that automate your marketing. 👀Build out a YouTube channel that brings qualified clients to you without needing sales call. 👀Create a brand new Mastermind program for your highest level clients that adds $50K monthly recurring revenue Get the idea? Instead of saying "step into your next level with me" -- Tell them what the next level looks like....exactly. So they can either ACCEPT or REJECT your plan. Otherwise? They won’t trust you to lead them to an actual end result. No one wants a coach that just tells them they should go for the next level, one that's in greater alignment with the new woman or man they've become. Blady bla bla. So stop playing it safe with cute, overused phrases. Start saying the thing. Claim how it looks for you. People buy that. Thoughts? Let’s get specific. XO, Tara P.S. I'm hosting our FIRST COFFEE HOUR next Monday, February 17th at 11am PST | 2pm EST where I will go deeper into getting clarity on your high-value offer and messaging, as well as what ADS are working to get clients right now 💗 Go to the Calendar to sign up and get it on your calendar.