1. 𝐃𝐎𝐍’𝐓 𝐋𝐈𝐒𝐓𝐄𝐍 𝐓𝐎 𝐏𝐄𝐒𝐒𝐈𝐌𝐈𝐒𝐓𝐒. It’s important to remember that people that try to drag you down are full of their own insecurities. Most of them are failures, and as such, are full of resentment. They typically don’t like seeing other people succeed, as it reminds them that they have done nothing productive with their own lives. They’ll often try to tell you that your business idea won't work, that it’s saturated, that it’s stupid, that you’re wasting your time. They’ll try to drag you to their level. 🥲 My advice - ignore them. Don’t let them get to your head and put you off chasing your big idea or dream. If you let them get inside your head, you’ll give up before you’ve even start. And you’ll spend the rest of your life regretting it. 2. 𝐂𝐋𝐄𝐀𝐍 𝐘𝐎𝐔𝐑 𝐇𝐎𝐔𝐒𝐄, 𝐁𝐄𝐅𝐎𝐑𝐄 𝐘𝐎𝐔 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐇𝐄 𝐕𝐈𝐒𝐈𝐓𝐎𝐑𝐒 𝐎𝐕𝐄𝐑. You could have the best ad in the world and that ad might be doing its job effectively in driving traffic to your Funnel/landing page. But if it isn’t optimized for conversion, you’ll be leaving an enormous amount of money on the table. Your customers aren’t going anywhere and it’s not a race, so take your time and do things properly, from the beginning. The benefits of an optimized, highly converting funnel can be exponential, not only to your sales but also in reducing ad costs. The less hard Facebook/Instagram has to work, the cheaper your cost per acquisition (CPA) will be. 🚀 3. 𝐋𝐄𝐀𝐑𝐍 𝐇𝐎𝐖 𝐓𝐎 𝐌𝐀𝐑𝐊𝐄𝐓 - 𝐍𝐎𝐓 𝐉𝐔𝐒𝐓 𝐇𝐎𝐖 𝐓𝐎 𝐑𝐔𝐍 𝐀𝐃𝐒. I would never recommend anyone even touch Ads Manager until they learn the basics (at a bare minimum) of copywriting, creative, and sales/customer psychology. The fact of the matter is, thanks to iOS14.5, Facebook Ads are harder than ever and they’re not going to get any easier. You need to know what you’re doing if you want to succeed; gone are the days of fluking it. 🚀 The best media buyers I know always have a few things in common. 1. They understand people. They understand the behaviors and the psychology that drives peoples buying intent. 2. They know how to capture attention in competitive placements. 3. They are skilled copywriters and storytellers.