@Chris Da Sie I agree with both @Mathew Georghiou and @Rob Alvarez You need more visitors and conversion data to figure out next steps re your About page. I wouldn't expect much more than a 3 to 4% conversion for a paid membership, so you'll have a better sense of things once you've driven 200 people to your page. I suggest focusing on lead generation for the moment. One thing that will help you there is Rob's recommendation of doing some research with your existing members to figure out the transition they're going through (from where they are to where they want to be transition) and how they'd describe themselves. They may use language to describe themselves, where they are and where they want to get to that you're not currently using in your marketing copy. That was certainly true for me! That process will also help you ensure that you're describing the ROI that people want. You probably already are. I only mention this because I spent too long focusing on the wrong ROI. Historically, my clients have been senior leaders who have cared about either financial ROI or employee engagement ROI. As I pivoted to marketing to first-time managers, I kept that mindset. Yet, what this new-to-me target market wants is emotional ROI (confidence). Once you've confirmed that you're using the same language as your target market, you'll be able to create either direct call-out ads/content (e.g. To use my market: "For first-time managers") or problem statement ads/content (e.g. Again, to use my market: "Are you a first-time manager who is feeling overwhelmed and unsure of themselves?") Chris, like you I'm learning as I go. I hope there is some value for you in these thoughts.