Hey all - a few questions came up from the Claude Mastery Sprint kickoff call on Tuesday about how to connect Firecrawl MCP to Claude. So I made this YouTube video here to show you how and created an SOP breakdown that is available in the GenAIU Mastery Workshop here. Hope you find this useful. The same approach is can be done more many tools that support MCP and how to set them up with Claude. 🔗 Links mentioned: → Firecrawl MCP Setup Docs: https://docs.firecrawl.dev/mcp-server → Create a Firecrawl account: https://firecrawl.dev → Claude: https://claude.ai Firecrawl does not have a native integration directly inside Claude to this is one way to do it, or you can go through something like Zapier - but that tends to eat up more Zapier credits than I'd like, and you can get 500 free credits to your account to start in Firecrawl directly. For those joining the workshop today, see you soon!

Replay + resources from the VIP AI Implementation Intensive call (1/6/2026) is up in the VIP Vault. If you haven't filled out the intake form yet, please get that done before Thursday. Ideally, by end of day today. I'm using your responses to build out your Claude Projects this week in my account to support the focus of the playbooks we will be working on each week. Link to both in the Classroom: VIP Vault (here). - Darby

Hey all - as we prepare for the New Year and Claude Mastery on January 6th, I was thinking back to some time I think 3 or so years ago when I made a post in our old community as I was testing out a recipe using Claude and asked all our members to share a blurb about their business for a free MarketSauce® Blueprint. The prompt was something like: Submit a 32 word MAX (NO more than 32 words, could be less) blurb about your business. WHO you are, WHO you serve, and HOW you're different. Include a website link if you'd like. From there I generated a full report using Claude and our recipe. The response from that way overwhelmingly positive for the clarity this Blueprint provided and was the catalyst for many of the custom tools and workflows we've continued to develop today. For all active members and those who bought a ticket to the Claude Master Sprint - I want to extent this offer to you as we prep for the sprint kickoff next week. HOW TO SUBMIT YOUR BUSINESS FOR A FREE MARKETSAUCE® BLUEPRINT: 1) COMMENT BELOW with your response to this: "Submit a 32 word MAX (NO more than 32 words, could be less) blurb about your business. WHO you are, WHO you serve, and HOW you're different. Include a website link if you'd like." 2) KEEP AN EYE ON MY RESPONSE, I WILL REPLY TO YOUR COMMENT WITH AN ATTACHMENT OF YOUR BLUEPRINT 3) READ, GAIN INSIGHT, AND PREPARE TO IMPLEMENT - ALSO... SHARE YOUR FEEDBACK TO THE BLUEPRINT AFTER YOU'VE REVIEWED HERE IN THE COMMENTS. GOOD OR BAD - I WANT TO HEAR YOUR ADVICE ON HOW YOU FIND THIS BLUEPRINT USEFUL - OR IF YOU DON'T AT ALL. That is all. I'm signing off now to spend the afternoon and evening with my wife Rachel and will be low power mode the next few days to prep for January and 2026. Low power mode meaning, me and Claude will be snuggling up together to make some magic and blueprints for you too :-) Happy New Year, y'all. See you next year! Darby

Hey everybody, Darby here. I'm fired up for the kickoff of our Claude Mastery Sprint this week — an eight-part workshop series focused specifically on mastering Claude and Claude Code for our businesses. Quick note: we're also no longer accepting anyone into the AI Implementation Intensive this month, which is for AI-native operators and agencies meeting the hour prior to the sprint. If you're in that group, excited to work with you too. This post is going to give you a taste of what you can expect to not just learn, but implement — and more importantly, how to think about working with these tools. KEY... It's Not About the Perfect Prompt Here's what I truly believe: as we go deeper into mastery of platforms like Claude, it becomes so much more about how to think, how to architect, and how to orchestrate the AI into being a powerhouse of a partner. Knowing how to think with these tools, how to prompt, and how to structure your approach will get you far ahead of people who are just using AI like a glorified search engine — or worse, trying to over-engineer the "perfect prompt." A big unlock for me over the past few years has been realizing that Claude is more than capable of creating optimized prompts and recipes for whatever outcome you're going towards. But knowing where you want to go with that outcome? Knowing how to refine and dial in a series of prompts, a series of agents that can execute on your behalf with the human in the loop at the right place? That's the architecture. That's the orchestration. It's knowing when to let Claude run with it and where you need to step in. But more often than not, Claude and Claude Code are going to outperform what most people are capable of doing — at a far-accelerated pace compared to trying to craft the perfect one-shot prompt on the first go. KEY... The Power of Claude Skills Let me point you back to where this specific thread started. I put out a call for everyone in the sprint to share their business blurb. Ian posted his, and before I even realized it, I had trained Claude on the MarketSauce Blueprint recipe as a skill — meaning Claude now knows all the instructions for this particular outcome with a simple trigger command.