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Engagement Design Collective

21 members • Free

The Game of Skool

160 members • Free

13 contributions to The Game of Skool
Switching to Pause Mode
Dear Skool Gamers, If you’ve been following my professional journey lately, you might have noticed that I’ve been pulled in many exciting directions. Each new opportunity has been deeply fulfilling, but it’s also made it harder to give this community the time and attention it truly deserves. I take full responsibility for the dip in engagement, and I want to thank each and every one of you for your contributions, your energy, and your support along the way. With a heavy heart, I want to let you know that this community will soon be archived. I don’t have an exact date yet, it will depend on how things go, but I wanted to give you all a heads-up so no one is caught by surprise. There may be one more related announcement before the official closure, or I might share updates via email later on, so please keep an eye out in either case. Thank you again for being part of this journey. It’s been a genuine pleasure building this space with you. Rob - Profesor Game
Switching to Pause Mode
2 likes • 24d
Everything is fine... :D Best to keep things simple. When the time is right, we´ll help you build it back up
HAPPY 2026!
Hey everyone!!! Happy 2026! Here's to 100 more games and all the engagement we can possibly build for ourselves and our clients!!! May the force be with us!!! :)😁
The Hidden Problem With Streaks (including Skool’s 🔥)
I’ve been thinking a lot about streaks lately. Not the “fun” kind, but the kind that quietly crush engagement. In this episode, I dig into why streaks often backfire: one missed day, the streak resets to zero, and suddenly the user’s identity (“I’m a meditator,” “I’m a language learner” or a Skool flame-bearer) collapses with it. That’s when the rage-quitting begins. The good news? Flexible streak design, recovery paths, and better messaging can completely change the retention curve. Streaks don’t need to be a time bomb, they can actually support long-term engagement when designed with human psychology in mind. What’s your experience with streaks, have you ever quit an app because you lost one?
2 likes • Dec '25
I can't express how much I hate the way this mechanic is used. It feels like weaponizing emotions. Streaks are the most emotionally costly mechanic of any design. And the users don't get too much out of them... Unless there is a REAL value to keeping the streak, I don't see any value. They may work for the first couple of days but it is more benefit for the business than it actually does for the players. It's not real engagement.
Day 1: Reintroduce Yourself, With Purpose - 7-Day Kickstart Engagement
Share a fresh intro — but include one sentence about why you want to build a community. Whether you’re just starting or already live, let us know what this is all leading toward. 💬 Comment below or make your own post! P.S. You can still join the challenge today! Drop "I'm in" if you haven't and then do your intro as stated.
Day 1: Reintroduce Yourself, With Purpose - 7-Day Kickstart Engagement
2 likes • Aug '25
Hello, I'm Bernardo Letayf, I am the creator of BLUERABBIT: a software designed to generate engagement in learning environments superpowered with A.I. by creating game-like user journeys :)
🗳️ Help Us Name This Community! (1-minute vote)
We’re renaming the community to better reflect what we’re actually doing here (as suggested by @Blair Stevenson) building, launching, and monetizing thriving communities using the LOOT framework. I'd love your input — this will only take a minute. 👉 Vote for your favorite name below 💬 Or suggest your own in the comments if you’ve got a better one! Which name feels most like us?
Poll
5 members have voted
🗳️ Help Us Name This Community! (1-minute vote)
2 likes • Aug '25
I don't think you need to change the name into something like the ones proposed Use your own IP for it... so if you are Professor Game, Then the community can be "The Game Classroom" I don't think you should walk away too much from that. You have been building this for 8 years so... use it.
1 like • Aug '25
And considering the website's name is Skool, matches even better
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Bernardo Letayf
3
36points to level up
@bernardo-letayf-5060
Gamification Expert, Creator of BLUERABBIT and TABI, Associate Instructor to Rob Alvarez at EFMD Gamification Workshop

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Joined Nov 11, 2024