why? because content makes you a better person
You see, content forces you to become a better person, here’s why: I’ve been in the online money world for like 3 years now. I’ve done a bit of everything. Ran a 10k/month agency been in closing, coaching… and yeah long story short now I’m working in an OFM agency lol. All great skills, don’t get me wrong. But none of it ever felt complete. It was very “I’m getting better at business” but not “I’m becoming a better me” And I realised I don’t just want skills. I wanted more authenticity. Inspiring content seems to force you to be authentic. You can’t hide behind just putting in the hours, the effort, grind, or copying what other people are doing. So on a day-to-day basis, content almost forces you to become a better, more authentic version of yourself. That’s probably why Zedan caught my attention. Seems like he doesn’t make content by copying others. He doesn’t feel like someone who copies content. More like build the character so you never have to imitate. Can't copy that, it HAS to be you. And for me, this isn’t about going viral or chasing exposure (at least not only) It’s about becoming THAT someone before the camera turns on. YOU have to have it first. That’s the intrinsic why, beyond the extrinsic reasons.