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Owned by Alida

For women 50+ ready to turn your experience into income. Find your idea, build your offer and sell it online. No tech skills needed 🧡

Skoolers
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201 contributions to The Directory On Skool
We've got another Level 7 to celebrate... and she's JUST IN TIME for cozy season! ❄️🌟
Put your virtual hands together for @Angel Conway, our newest Level 7 member inside The Directory On Skool! 🎉 I absolutely can not think of a better time to introduce you to what Angel is building! Between cooler days, chilly nights and the holiday season right around the corner... Angel is the creator of Crochet For Self-Care Oasis, a holistic-minded self-care through crochet community that's all about helping you slow down (just a bit 😉) keep the sass, relax and make a little time for YOU! And maybe a lil sumpin' sumpin' for someone else too! And, no worries! You don't need to know a single stitch to get started! Find bite-sized crochet lessons, encouragement, creative projects, and a warm and welcoming space to learn at your own pace. She even helps beginners work toward completing their first crochet project in 90 days! Looking for a new hobby? Dreaming of a little creative escape? Need something to keep your hands busy while you're curled up under a blanket this winter? Angel's community might be just what you need! 🧶 👉 Check out Crochet For Self-Care Oasis! And of course, reaching Level 7 means Angel has officially earned her place in our 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 on the 𝗘𝘃𝗲𝗻𝘁 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲! 🌟 Congratulations, Angel!! 🎉 You've been stitching together connections here in The Directory, and now you've stitched your way right into the Spotlight! Everyone, help me give Angel some love below! 💕
 We've got another Level 7 to celebrate... and she's JUST IN TIME for cozy season! ❄️🌟
4 likes • 3d
Congrats @Angel Conway
🚦 START YOUR ENGINES: ONE-LINERS ONLY!
First, last weekend’s winner is @Lisa Drennon, pulling into first place yet again! Will someone finally give the woman behind 𝗧𝗵𝗲 𝗦𝗺𝗲𝗹𝗹 𝗼𝗳 𝗠𝗼𝗻𝗲𝘆 a run for her money? 😏💰 🔴🟡🟢 𝗡𝗼𝘄, 𝘄𝗲’𝗿𝗲 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝘂𝗽!!! 🟢🟡🔴 Instead of reviewing every graphic, offer, About Page, CTA, and kitchen sink that rolls through, each weekend will focus on 𝙤𝙣𝙚 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙩𝙝𝙞𝙣𝙜. This weekend, we’re getting back to the original foundation of Red Light, Green Light: 𝗬𝗢𝗨𝗥 𝗢𝗡𝗘-𝗟𝗜𝗡𝗘𝗥 Think of it as your hook, your elevator pitch, or the one, maybe two, quick lines that get your foot in the door with a prospective client. If someone reads it, will they understand what you offer and want to click to learn more? 🏁 𝗦𝗧𝗔𝗥𝗧 𝗬𝗢𝗨𝗥 𝗘𝗡𝗚𝗜𝗡𝗘𝗦 Share one one-liner for review. No explanation. No link. Let’s see whether your words can do the work. You may submit as many one-liners as you’d like, but post each one as its own separate comment. Each one-liner must earn its own two green lights before you add its link. Then it’s… 3️⃣ 𝗛𝗘𝗟𝗣 𝗧𝗛𝗥𝗘𝗘 Give useful feedback to at least three other players: 🔴 RED: I’m confused or wouldn’t click yet. 🟡 YELLOW: I’m interested, but something is missing. 🟢 GREEN: I understand what you offer, and if I were in the market for it, I would click to learn more. A green light is feedback on the clarity of the offer—not an invitation to pitch the person who gave it. Helping three other players is the minimum required to play. But stick around and join the race! The more genuinely helpful feedback you give, the better your chance of winning. 2️⃣ 𝗚𝗘𝗧 𝗧𝗪𝗢 𝗚𝗥𝗘𝗘𝗡𝗦 Receive green lights from two different community members. 1️⃣ 𝗗𝗥𝗢𝗣 𝗢𝗡𝗘 𝗟𝗜𝗡𝗞 Only after receiving two green lights from two different members, edit your original submission. Keep your original one-liner so we can see where you started, then add: 🟢🟢 FINAL VERSION: [Your final one-liner] & your 🔗 LINK [One direct link to the business or offer your one-liner describes]
🚦 START YOUR ENGINES: ONE-LINERS ONLY!
2 likes • 4d
@Kat Oakley
2 likes • 4d
@Carolina Henao
🐾🌟 ANOTHER LEVEL 7 HAS ENTERED THE SPOTLIGHT! 🌟🐾
Let's celebrate @LM Sharron, who has officially reached LEVEL 7 inside 𝗧𝗵𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝗢𝗻 𝗦𝗸𝗼𝗼𝗹! 🎉 And if you haven't checked out what LM is building yet, this is a perfect excuse to do it! ❤️ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗔𝗻𝗶𝗺𝗮𝗹𝘀 is a free community for people who love animals and want to find meaningful ways to make a difference. LM Sharron has years of hands-on experience in rescue, wildlife rehabilitation, nonprofit work, and animal advocacy, and Empowering Animals is an IRS-recognized 501(c)(3) nonprofit. Inside the community, she's bringing together animal lovers with trusted rescues and nonprofits, animal stories and facts, conversations with rescuers and advocates, and practical ways everyday people can help. 🐾 Whether you volunteer, foster, donate, rescue, advocate... or you're simply the person who stops scrolling every single time an animal appears on your screen 😂... there's a place for you there. And I LOVE the message behind LM's community: None of us can help every animal. But together, we can help a whole lot more. ❤️ Now LM has another reason to celebrate because reaching Level 7 means she's officially earned her place in the 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗘𝘃𝗲𝗻𝘁 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲! 🌟 So go check out LM's new spot in the Spotlight, then wander over to 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗔𝗻𝗶𝗺𝗮𝗹𝘀 and see what she's building! Congratulations, LM!! 🎉🐾🌟 Thank you for everything you contribute to The Directory AND for creating a space that turns a love for animals into ways to actually help them. Everybody give our newest Level 7 some love below! ❤️
🐾🌟 ANOTHER LEVEL 7 HAS ENTERED THE SPOTLIGHT! 🌟🐾
7 likes • Oct 6
Congratulations @LM Sharron
🚨 The September Power Mingle Replay is Ready!
This month, we dug into networking and building genuine connections without immediately pitching, dropping links, or making things weird. 😆 We talked about finding networking spaces that are actually worth your time, building relationships through real conversations, getting clearer about how you explain what you do, and we revisited the idea of bringing Red Light, Green Light LIVE! 🚦 💛 A big thank you to this month’s Power Minglers who showed up and added to the conversation: @B Michele Wilson @Lynne Vella @Lisa Drennon @Laurie Frenza @Rose Colbourne @Mary Morton @Kat Oakley @Karin Crawford @Glenn Summers @Liisa Reimann Go connect with them, check out what they’re building, and keep the mingling going beyond the call! 🔓 Once you reach Level 2, you can watch the full replay inside the Replay Vault
🚨 The September Power Mingle Replay is Ready!
2 likes • Oct 1
Thanks @Heather Boers can't wait to watch it
It's the shift you never saw coming.
What if you spent 25 years or more being the one person that people called on when things needed handling? Whether it was a department at work, your household at home, any specific crisis... you were the one that got called, and you were good at it. Then one day the job's done... and before you know it, the kids don't need the same amount of attention from you the way they used to. And you're staring at a laptop, sending out resumes to businesses that apparently think decades of experience is a red flag. Cool. Cool, cool, cool. But what really sucks isn't that you lost your skills, because you didn't. It's that you lost the identity that used to hold them all together. And nobody's going to hand you a new one. You're just supposed to figure it all out on your own while juggling bills that are piling up and an identity keeps fading more and more into the background. This is the exact mess Alida Vermeulen built 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝗵𝗶𝗳𝘁 𝗖𝗶𝗿𝗰𝗹𝗲 to fix. She works with women standing in the middle of that very circle I just described... except instead of another pep talk to "reinvent yourself," she gives them the bridge from the lost identity to the new one that makes sense for who you are now, and who you're inspired to be. She'll walk you through exactly how, inside her free community. And her whole approach, which is amazing, is that your experience isn't baggage, it's your advantage. You're not starting from zero. You're building on top of everything you've already experienced. If that's you, or you know someone in that circle → go check out 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝗵𝗶𝗳𝘁 𝗖𝗶𝗿𝗰𝗹𝗲. Life can be crazy and sometimes we don't see the shifts coming, and that is okay. But, looking back, what's been the biggest identity shift you've ever gone through? Maybe it was a wedding. A divorce. A funeral. A business pivot. A layoff or a loss of income. Becoming an empty nester. A health scare that changed everything.
It's the shift you never saw coming.
3 likes • Sep 25
Oh Heather… I only just saw this. 🥹❤️ Thank you. You somehow managed to put into words exactly why I built ISC in the first place. And that line about losing the identity that held everything together… yep. That’s the bit so many women don’t talk about. Thank you for seeing it, understanding it and sharing it with your community. It really means a lot to me. 💙
1-10 of 201
Alida Vermeulen
6
563 points to level up
@alidavermeulen
I help women 50+ turn what they already know into their first offer 🧡 25+ years in finance, lost my job at 51 and started again My community below 👇

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Joined Sep 26, 2026
South Africa
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