This post. It's this post. That will up your GBP game forever. GBP posts, possibly the most underrated feature of GBP. Rarely used, but it is the most important feature from my perspective. The GBP posts help you with the following: - Keeping your profile active: Google boosts profiles that are active and running, making them trustworthy - Adding lots of relevant keywords: These posts are the equivalent of blogs on websites for GBP. You can write posts relevant to your niche, populate them with different types of keywords that people use when searching for businesses like yours - Events and Offers: using this space to create events, sale offers, and much more can help users make the decision to visit you; it's literally free ad space. *Pro Tip: When creating your GBP posts, make sure to include your business Address or service location in them. This helps give the signal that "this specific business is active on this address." **Pro Tip 2: Always add attractive images relevant to your business to the GBP post (Eg, image of a cheesecake on a post about cheesecake for a Bakery that sells cheesecake). Google now has the ability to read your images and texts within those images, so edit these pics, add your business name, Address, & Phone number (NAP) ***Pro Tip 3: If you are a beginner and not seeing much traffic, add as many as 7-9 posts every week (the more the better). But if you are already ranking, to maintain the rank, just post 3-5 times a week. Note: posting frequency heavily depends on your competitors, you gotta post more than them, if your competitor posts 2, you gotta post 4! P.S. This has got to be my most valuable post so far!, I wanna see some results in the next 2 WEEKS!! Execute and add those results under the results category!!! P.p.s Bonus in the comments