Is Your "About Page" Converting For You?
Alright OPM Fam — quick gut check for you 👀 When someone lands on your community About Page… Would a stranger immediately know: • Who it’s for • What they’ll get • Why they should trust you • What to do next Or is it kind of… vague and “welcome-y” but not converting? If your About Page isn’t built with intention, you’re leaving growth on the table. Let’s fix that. Your goal for a FREE community About Page should be: 👉 Conversion Target: 18% – 20% That means 18–20 out of every 100 profile visitors should join. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐮𝐬𝐢𝐧𝐠: 1️⃣ Graphics (Trust First) • Use a clear photo of YOU (or your team). Not a logo only.People join people. • Add member photos, testimonials, or simple social proof visuals if you have them. Screenshots of wins work. Faces build trust. If your About Page looks like a flyer instead of a movement, tighten it up. 2️⃣ Copy (Clarity Wins) Who This Community Is For (First Line Matters) Your first line should be audience-specific. Not:“Welcome to my group!” But: “This community is for women over 50 who want to build a monetized online business without tech overwhelm.” Make them instantly say, “That’s me.” 𝐋𝐢𝐠𝐡𝐭 𝐏𝐫𝐨𝐨𝐟 (𝐖𝐡𝐲 𝐘𝐨𝐮?) Short. Clear. No rambling. Example:“I’ve helped 24,000+ students build online businesses and simplify their income systems.” One or two credibility points. That’s it. 𝐖𝐡𝐚𝐭 𝐓𝐡𝐞𝐲 𝐆𝐞𝐭 𝐖𝐡𝐞𝐧 𝐓𝐡𝐞𝐲 𝐉𝐨𝐢𝐧 Spell out the benefit. • Weekly live support • Step-by-step monetized community training • A simple business system • Real strategies that generate income Be outcome-focused, not feature-heavy. 𝐒𝐩𝐞𝐚𝐤 𝐭𝐨 𝐭𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 + 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Call out the frustration: Feeling overwhelmed? Not sure what to sell? Stuck in learning mode but not earning? 𝐓𝐡𝐞𝐧 𝐚𝐧𝐜𝐡𝐨𝐫 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We teach one simple monetized community model that creates predictable income. Clear. Direct. Confident. 𝐂𝐥𝐞𝐚𝐫 𝐂𝐓𝐀 (𝐓𝐞𝐥𝐥 𝐓𝐡𝐞𝐦 𝐖𝐡𝐚𝐭 𝐓𝐨 𝐃𝐨) Don’t assume they know. “Click Join and introduce yourself inside.” “Answer the questions and get started in Module 1.”