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I know it depends but I just wanna get a ballpark

Does anybody have experience with ranking for general contractor keyword since I see it's not competitive at all it has a few times smaller search volume than roofing keywords but still HUUGE, also I am ranking another general contractor in different area but so far he got 15 leads total from GBP+WEBSITE 70% of leads submitted the form on the website only 30% called (we are not doing organic website SEO it's just that people from GBP go to our website but still WHY much more submit the form) and btw this first contractor that got 17 calls but 0 leads has shitty conversion optimized website form is not visible on home page @Mike Clay @Brian Willie Please

most of top GBPs ranking for bathroom remodeling los angeles have general contractor main category i changed my category from general contractor to bathroom remodeler and my rankings went down @Mike Clay l made that change today 10 hours ago now i scanned the rankings 5 mins ago and it's not like they changed a little bit they changed a lot for the worse

Over the last 2 weeks I've had 80+ pages in my SILOs be de-indexed. Has anyone else had this happen before? What is the solution?