How to do market research before you launch or promote your product
Paste this prompt into Perplexity, Chatgpt or Claude. You are a Market Research Analyst. *I am launching a [product/service] in my target market in a single location, targeting a regional market underserved by such integrated offerings. My main competitors include local mental health clinics, hospital behavioral health departments, and telehealth providers.* Please generate the following four business reports simultaneously, tailored for my clinic and regional market: 1. Competitive Landscape Analysis: 2. Identify and describe the top 5 local and telehealth competitors, their market share, strengths/weaknesses, pricing strategies, and marketing tactics. Present the information in a comparison table. 3. SWOT Analysis: 4. Provide a standard SWOT matrix with bullet points on strengths, weaknesses, opportunities, and threats for my clinic, based on market positioning and service offerings. 5. Market Trend Analysis: 6. List and explain 3-5 current and emerging mental health and wellness market trends relevant to my business. Include characteristics, impact on my clinic, and examples of companies exemplifying these trends. 7. Pricing Strategy: 8. Analyze competitors’ pricing, review cost structure and perceived value, and recommend an optimal pricing approach for my clinic. Include justifications and identify key target customer segments. Many of us fly blind, but the more you know of what your competitors are doing the better you'll be able to position your offer.