What could a brand see in your work if you gave them a concept to look at? 👀🎬 I took Jordan Brand’s Space Jam 30th anniversary announcement, explored the campaign assets and collection, and used AI to put myself inside my own editorial concept. Then I connected their message to what we do here. Their campaign: “Greatness Is Never Out of Reach.” My YAMS interpretation: “Reaching for Greatness.” For us, that could mean reaching for the app you want to build, the offer your experience could become, the audience you want to serve, or the collaboration you would love to land. That connection became these images. My likeness. My styling choices. YAMS colors. A specific message behind each reach. 😏 This is an exercise you can try with any brand, product, collection, or initiative that connects with you. Read the brief. Study the assets. Find the connection to your audience. Add your perspective. Direct the concept. Create the images—and take it further with video. Now you have something concrete to share or pitch: a creative idea that could start a conversation about content work, collaboration, sponsorship, or an affiliate opportunity. The full case study walks through my process, the original campaign, the Lola styling, the green and color-shifting Air Jordan 11s, and the creative decisions. It also includes a reusable prompt and an exercise for your own concept. 👉🏽 Read the full case study: Reaching for Greatness -Whit 🫶🏽