Activity
Mon
Wed
Fri
Sun
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
What is this?
Less
More
Memberships
DashClicks Community
1.3k members • Free
The OSS
160 members • Paid
Multicultural Franchise
48 members • Free
2 contributions to Multicultural Franchise
Apr 15 •
Local Search Optimization in 2025
Local Search Optimization in 2025: New Strategies for Business Growth Summary: Discover the latest local search optimization strategies for 2025, including AI-powered insights, mobile-first techniques, and GBP optimization to boost visibility and drive business growth. In 2025, local search will be more dynamic than ever, driven by AI advancements, hyper-personalization, and evolving user behaviors. Businesses that want to stay ahead must adapt to these changes and ensure their online presence remains visible and competitive. From optimizing Google Business Profiles to leveraging AI-powered insights, this blog post explores the latest strategies for enhancing local search rankings, attracting more customers, and driving business growth. Understanding the Evolution of Local Search in 2025 Local search is rapidly evolving, and in 2025, businesses must adapt to the latest trends to stay competitive. The most significant shift comes from AI-driven personalization, real-time updates, and hyperlocal relevance. Consumers expect search engines to deliver results tailored precisely to their needs, location, and preferences—often before they even ask. Key changes include: - AI-powered search understanding: Search engines now interpret intent beyond keywords, considering user behavior, previous searches, and contextual cues. - Hyper-personalization: According to a study by the IBM Institute for Business Value, three in five consumers want to use AI applications as they shop. A McKinsey study also found that 71% of consumers expect companies to deliver personalized content. Of those customers, 76% say they are frustrated when their interactions with businesses aren't tailored to their needs. Google's search results are curated based on a user's past interactions, delivering highly specific local recommendations.
0
0
Feb 23 •
Welcome to Our Community, Introduce Yourself!
Take a moment to introduce yourself. 1. Who are you? 2. Where do you live? 3. What do you do now? 4. Why are you interested in franchising? 5. Which of these pillars are you interested in: A) Turn your business into a franchise B) Buy a franchise C) Supply your services to franchising D) Become an employee of a franchise brand
1 like • Feb 27
My name is Azaniah Israel, a franchise owner, digital and AI strategist, and nonprofit leader based in Texas. I run Sirach Consulting LLC, a Texas-based IT consulting firm and a WSI franchise, where I specialize in digital strategy, web and mobile app development, AI consulting, paid advertising, and brand management. Additionally, I serve as the President of the National Black MBA Association (NBMBAA) Austin Chapter, leading initiatives that drive professional development, business growth, and community impact. I am deeply interested in franchising because it provides a structured pathway for scaling businesses while maintaining brand consistency. My focus is on leveraging digital transformation and strategic growth to help franchises maximize their potential in a competitive market. Specifically, I am interested in supplying my services to franchising by providing franchisors and franchisees with digital marketing solutions, AI-driven business strategies, and technology-driven operational efficiencies to enhance their growth and success. I look forward to engaging with this community and exploring opportunities for collaboration.
1-2 of 2
@azaniah-israel-9880
Expert in Digital Marketing & AI Integration | Prolific Author | Strategic Investor | Franchise Owner | President of a Transformative Non-Profit |
Active 60d ago
Joined Feb 27, 2025