Most companies do this: They spend a lot on lead gen. Sales calls new leads fast. They reach maybe half. The rest go into the CRM. Marked as “no answer.” Then forgotten. Everyone accepts this as normal. But it turns out… it’s not. Here's one real example: This company we worked with had 319 old leads. These weren’t warm. They weren’t recent. They had already been called 16+ times. Internally, they were considered dead. What we tried: Instead of calling again, we did something simple. We used AI to send a short, personal SMS. No pitch. No links, no pressure to sell anything. Just a question that made people pause and think: “Oh yeah… I remember this.” That’s it. What happened in 7 days: - 120 people replied - 75 asked for a callback or booked a time - 14 became customers - ~$49,000 in revenue Same leads. Same offer. Same sales team. What happened in 90 days: They kept running our same system. No ads. No new funnel, zero extra spend. Total recovered revenue:~$597,000. From leads they had already written off. Why this worked (in simple terms) 1. Different channel: People ignore unknown calls. They read texts. 2. Curiosity first: We didn’t “sell.” We reminded. 3. AI handled the boring part. It asked a few questions. Checked intent. Booked the call only if it made sense. Sales team only spoke to people who wanted to talk. The takeaway? Most CRMs aren’t full of bad leads. They’re full of: - bad timing - missed follow-ups - unfinished conversations AI doesn’t magically create demand. It just helps you finish what you already started. That’s the real leverage. Sharing this in case it helps someone rethink what’s sitting in their database right now. Happy to answer any questions.