StartUp Founders: AI Wrappers
This is a full issue of a newsletter I got earlier this week from a guy named James Sinclair. Coincidentally, it arrived minutes after I had responded to a post where someone had basically mis-interpreted something I said and accused me of simply building a "wrapper" around something. I'm sure there are people here who will totally resonate with this, so I thought I'd share it. That said, this actually applies to EVERYBODY here. Read it as "business owner". AI is relatively new, and frankly, we're ALL still "startups" at this point. When Dave and Drew talk about making presentations, this is what they say needs to be communicated. One thing the author misses is that wrappers do something unique: they facilitate TRANSFORMATION. Taking this to a more familiar domain: if you've ever watched the Food Network show, "Chopped", you know that the contestants are frequently given basket ingredients that are ready-to-eat food products. Like, what do you do with cotton candy, a pizza, or canned fruit? They lose points if they don't make enough of an effort to transform them somehow. They get extra points when such ingredients are successfully incorporated into a dish, but they are noticeable yet unrecognizable to the judges. That's basically what we need to be doing. In what we're up to here, the point is not in the client knowing there's AI under the hood. That's the booby prize. It's when prospects experience something that's fundamentally different than anything else they've seen by delivering a totally unique and previously unattainable result. They don't care what's under the hood, they just WANT MORE OF IT. And they don't know how to do it themselves. (NOTE: I removed an ad and left the subscribe link (it says "join now") in case anybody would like to learn more. It's a free subscription.) ************************************************************************* Hey David, "Thatโs just an AI wrapper."ย "A lazy UI on GPT with some marketing fluff."ย "A thin interface that adds nothing.""A business that could disappear overnight."