Creators - to help you maximize GMV, approval rates, and product pickup, follow this official high-quality video checklist based on TikTok’s internal criteria + JoinBrands' best practices. ✅ 1. Mandatory Requirements - No violation of any TikTok TNS/Feed policies - No violation of GNE 0/1/2 policies - No prohibited claims (medical, guaranteed results, etc.) 🎧 2. Basic Quality Requirements (Must DO) Sound: - Clear, smooth, no background noise - Easy-to-understand speaking Picture: - Stable video - Clean background - Good lighting - No stickers covering the product Audio/Visual Match: - What you say matches what’s on the screen 🎯 3. Information Value (Pick ANY 3+ for higher ranking) - Show the product from multiple angles - Share your real experience/evaluation - Explain purchase/promo plan - Show craftsmanship or manufacturing - Share brand story or background - Demonstrate the product live - Provide a step-by-step tutorial - Show realistic usage scenarios 💰 4. TikTok Shop Shoppable Must-Haves - Product shown in the first 1–2 seconds - Strong hook (“Watch this…”, “I tried this so you don’t have to…”) - Clear CTA: “Check the Shop link” / “Tap to learn more” - Use the shoppable sticker correctly - Keep videos 15–30 seconds - No messy background - Keep pacing fast, high retention - No medical, weight-loss, or unrealistic claims 🎬 5. Recommended Video Styles (Pick 1–2) - Unboxing - First reaction / First impression - Before - After - Problem → Solution - Tutorial / How-To - POV - Review - Aesthetic / ASMR - Comparison - Day-in-the-life If you follow this checklist, your shoppable videos will:🔥 Rank higher🔥 Get more GMV🔥 Receive more brand approvals🔥 Get more samples🔥 Build long-term creator trust on the platform Let’s win together. 💙🔥 I am also attaching official TikTok playbooks for top verticals